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Topic : How brands can tap Indian consumers?
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Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   11 27 2009 11:53:59 +0000
Industry : Consumer DurablesFunctional Area : Strategy Execution(Strategy & Execution)
Activity:  14 views;  last activity : 07 06 2010 20:18:09 +0000

In the context of electric mixers, how should one price a new brand which appears to offer several technical advantages over existing offerings?

Please provide your inputs.....

 
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1 2
1 Pricing the product line
2 Specified set of prices.

Pricing the product line

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

The user can find a set of prices for its product line that maximize total
contribution to the firm’s overhead profits, conditional on a specified set of
non price attribute-levels.

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Specified set of prices.

idea posted by Akhilesh Majumdar Logistics Manager, Tesco

With a specified set of prices, the firm can find a set of
non-price attribute levels that maximize its product line’s contribution.

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