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Started by : Mohit Aggarwal, Sales/BD Manager, Oracle   08 22 2009 07:30:32 +0000
Industry : IT ProductsFunctional Area : B2B Sales(Sales & Marketing)
Activity:  27 views;  last activity : 07 06 2010 20:18:09 +0000

Every Sales professionals influence their customer to buy their products. They adopt different tactics to influence their stakeholders. What are the ways do you adopt to influence your stakeholders ?
Please share your valuable insights...

 
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1 Talk about losses not gains....

Talk about losses not gains....

idea posted by Mohit Aggarwal Sales/BD Manager, Oracle

I am starting with one:- By talking losses, not gains.Rather than telling a prospect what he or she will gain by using the product. Customers should be told what they are going to lose by not using the product. Sales professional should give a short and sweet over view of something that he has reason that the customer is interested in and he may make a sale. Also, he should very well know his target group. By approaching whom he won't face much challenge to make the sale.

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