|
Activity:
98 views;
last activity : 07 06 2010 20:18:09 +0000
|
|
|
|
1
M&A and Focus On Core Competencies
2
Consolidating with other small companies or by offering niche services or by offering similar services at a lower cost
3
FOCUS ON RIGHT TARGET SEGMENT
4
marketing strategy
5
FOCUS ON SMALLER GEOGRAPHICAL AREA
6
By Catering to Niche Segments
7
Proper Product Differentiation and Better Distribution
|
||||||||||||||||||||||
|
|
Small companies should strengthen their offerings & focus more on their core competencies. Small companies should look for other small& medium companies for prospective M&A. This will enable small & medium sized companies to compete with the big fishes in the market |
7
|
Instead of " Competing " , they can probably consider building partnership with the larger firms . That way its a win - win for for all - consumers as they get larger base of service distribution ; the larger firm -- increasing their distribution base ; the smaller taking advantage of market share of the larger firm and at the same time building their own loyal customer base ............
i m a firm believer that competition is a cat and mouse game ... business / industry is a platform for more mature ones and not a battle ground
core competencies one should not left with. small co can stay and grow with their base power.
Even though small companies try to provide better offer there are chances that they are not accepted by other companies as the chances of survival of such companies in the long run is less. More over if such companies start looking for other small and medium companies as partners then chances of survival is still less. Its better they try to catch big fish rather than small one.
Consolidating with other small companies or by offering niche services or by offering similar services at a lower cost
|
It is very difficult for smaller and medium organizations to compete with the large enterprises. At the same time, it is not impossible for the smaller ones to go ahead with the larger organisations. A fact to remember that, every large company has started from grass root level to establish themselves as renowned organization. The possible ways that small companies can compete with large enterprises can by consolidation of many smaller companies in to one unit The other way can be, by offering niche services, which large corporates can not do. The next option will be providing similar services as large corporates with very low cost and high quality. There is always a chance of these smaller companies getting acquired by larger enterprises, once they are in the lime light.
|
2
|
I agree Mr. Reddy. The best tool that a small organisation has to compete with a bigger one is to enter a niche sector, and provide niche service and products to its target clients. This is especially true for the manufacturing sector, where the bigger players have cornered a sizeable chunk of the market. A case in point is that of Giani's, Delhi's indigenous ice-cream brand, which not only survived the recession, but actually grew during that period, primarily due to its niche products targeting its core customers.
I agree with Mr.Narasimha Reddy's idea. Please observe the following points also. A smaller company cannot be a small one forever.It has to grow.Best examples are Infosys, HCL, Satyam etc.Business will drive the companies towards progress, otherwise they perish. Therefore, one or two areas cannot suffice the growth.Rather a comprehensive view will do the task.I strongly feel that a mix of issues will definately provide solution.
|
THANK YOU SUJATHA. SMALL COMPANIES CAN IDENTIFY THE TARGET SEGMENT COMMENSURATE WITH THEIR COMPETENCIES,FOCUS ON THEM FOR A MUTUALLY BENEFICIAL LONG TERM ASSOCIATION. |
1
|
Baalu, I agree with you....
We should concentrate on the target segment and do the promotional strategies....
|
For small scale companies by being diligent in your marketing and creating an easy strategy such as holding yourself accountable to contact ten customers or potential customers daily five days a week you will see your business grow at an exceptional rate. The great thing is it will not take a large marketing budget to make it happen. |
1
|
I think one great idea is NOT compete, or make it irrelevant: create a blue ocean (eg blue ocean strategy), developping barriers for new comers, and offering new levels of service that are bad realised or that are simply not adressed. The ability to get a step ahead and keep it, while big co are like tankers to move, and spend times to questions: do we go, follow or do we stay in strong positions, risking to lose market shares? Big co, with such huge levels of decision can't react while small companies can manage quickly, adapting their process and their offer easier for customers. And creating a blue ocean (eg competences and skills new from customer oriented point of view), let strong opportunities to raise.
And last, innovation and "think out of the box" are fuel and engines of motivations that are powerful in team motivation. That can move mountains, for sure...
Wrote something about blue ocean paterns/matrix on my blog, see:http://evidencesx.wordpress.com/2009/08/08/life-in-blue-is-more-beautiful-blue-ocean-strategy-exploring-the-pms-matrix-to-navigate-safely
best,
|
SMALL COMPANIES CAN,INSTEAD OF ROLLING OUT THEIR PRODUCTS AND SERVICES TO A VAST AREA CAN CONFINE ,CONCENTRATE THEIR ACTIVITIES IN A SMALL GEOGRAPHICAL AREA AND BECOME A VERY STRONG REGIONAL PLAYER. |
0
|
|
Small firms can effectively compete with big corporates, by concentrating on niche segments of a market, for which bigger companies have little time as they tend to cater to the bigger segments. |
0
|
|
The biggest task faced by small companies is to get the respect, value and belief in the market, be it any company : manufacturing or service. The best way to get that is to properly diffrentiate the product or service. Make a new space for itself....Consider a new TV brand (XYZ view)... if the company put a new feature for eye sight protection in it and named it the EYE TECHNOLOGY (for eg)... when this is conveyed to the consumers... they see the lack of this particular feature in the major brands... Now the proper distribution... distributers play a very important role in promoting your product... so its your duty to keep them happy... being a start-up.. give them a better margin for ur products sold... and give them the HOT TIPS that keeps ur product or service apart...
this might just work... and then work on scaling up your business,... :) |
0
|
|
|
Better quality with mass production. vs Heavy investment for automatic machines. |
|
|
193 referals
13 arguments,
868 views
|
|
|
MNC vs SMALL PVT. FIRM |
|
|
97 referals
6 arguments,
289 views
|
|
|
A New Year has just started and Bajaj Auto Ltd is entered in four-wheeler market in India, and... |
|
|
9 referals
2 comments,
172 views
|
|
|
|
|
|
|
|
|
|
139 referals
2 votes,
60 views
|
|
|
When we are watching news channels or any other channel or reading news papers you bump upon... |
|
|
2022 referals
11 votes,
200 views
|
|
|
we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
|
|
290 referals
2 votes,
36 views
|
|
|
The National Sample Survey Organization(NSSO) discovered in its survey that almost half the country's farmers would abandon farming if they could find another occupation. If the FARMER does not grow food what will we eat ??? It is not like... |
Today I read these three diferrent news story related to environment. 1. Desert geopark in China : What is a geopark ? Geopark is a place where rare geological landforms are preserved in an undisturbed state and where low impact recreation,... |
The local currency dropped by Rs 1.24 against the dollar to close at 49.58 and is now expected to further weaken to below Rs 50 against the dollar. One dollor right now is equal to 49.58 Rs and time is not far when it will be more than Rs 50!... |