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Marketing & Branding

 
Started by : Jayant Vishnu, Art Director/Sr Art Director, Creative   11 30 2010 12:23:43 +0000
Industry : Radio, TV & FilmsFunctional Area : Branding(Sales & Marketing)
Activity:  6 views;  last activity : 11 30 2010 12:23:43 +0000

Historically, of course, this makes a lot of sense. Classical Bollywood had the star system and fan magazines. Modern Hollywood has Facebook, Twitter and mobile phones.

From creating viral alternate reality campaigns to using social networks to build awareness, the movie industry is busy leveraging social media to connect with fans and promote its products.

 
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idea posted by Jayant Vishnu Art Director/Sr Art Director, Creative

All of us know that social networking is created a sensation among all the age groups. So its become like an addiction to most of them, So the Film industry has come up with this way of promoting the films now days.  As they are promoting the movies with out a penny been spent. So they have targeted these sites, so the public are aware of the movies which are coming up. Social media has changed to a good extent of promoting movies.

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