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Topic : How to make a brand go viral?
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How technology can be involved in Viral marketing of a brand?

Started by : Meena Deshmukh, Product/Brand Manager, Videocon Inds   02 13 2010 04:47:09 +0000
Industry : Retail Chain/LogisticsFunctional Area : Logistics & Supply Chain(Operations)
Keywords : technology branding viral marketing
Activity:  94 views;  last activity : 07 06 2010 20:18:09 +0000

At present Each & every company want to globalise,so for it they do marketing of his product in the other country using the IT medium. Technology plays a vital role in the globalisation than the company use the most popular medium of the world is Internet for globalisation and selling the product in the other country.

So I would like to ask you people, in what different ways technology can be involved in Viral marketing of a brand?
 
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1 Branding through social media
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Branding through social media

idea posted by Meena Deshmukh Product/Brand Manager, Videocon Inds

In today's world, Social media is a very good medium for marketing. Marketers cab brand their product via social media through 5 different ways:-

   1. Direct Communication
   2. Communications Catalyst
   3. Cooperative Communication
   4. Participatory Definition
   5. Brand Embodiment
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by NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd  | 02 16 2010 20:01:03 +0000

Thanks Ms.Meena for the referral. 100% to be accepted with your ideas since you have covered all the aspects.Branding through social media is correct to create the brand awareness. But...the customer in the other end will be attracted through technology.. what is the assurance that they will buy.. of course assuming that they are buying but not in the volume expected. 

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by Anjali Talkokul, CEO/MD/Director, Shree Laxmi Traders  | 02 16 2010 04:47:53 +0000

True Ms. Meena, Today Social Media plays an important role for every business. I too agree with you. It applies if your product is globally used. Thanks.

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by R.K.MALHOTRA , country head  | 02 15 2010 13:09:45 +0000

Meena ji , you are right and also you have covered all the aspects.I agree with you.

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