| Topic : New telecom business models for rural market |
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Activity:
85 views;
last activity : 07 06 2010 20:18:09 +0000
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Share systems and Netoworks
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Lets have a brainstorming discussion
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Wimax Wil also be a game changer in rural
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Managing Telecom Business is entirely different ball game from setting up running the Technology systems and Networks. These two can be segregated. A dozen sevice providers can easily run their telecom busines sharing a maximum of two Technology providers systems and networks. The last mile loop is the costliest part. This multiplies again in case of the rural netork. On the other hand the ARPU in rural is much less than that in urban areas. Majority in rural need only plain vanilla products. Unless the cost of usage is much less, the business will not build up enough volume to sustain. The way to reduce CAPEX & OPEX is sharing of systems and Networks. Please see my posting on 'Virtual Mobile Networks for faster growth of Rural telecom' and 'Service Provider based systems and numbering plan' posted in this space. |
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Absolutely, this seems to be the only profitable way forward. Rural expansions are particularly costly considering the rural expanse we have, dispersed population, lesser density and low literacy rates.
Active and Passive Network sharing will help to expedite the expansion process. This should help to offset lower expected ARPU from rural regions as well as reach faster.
However, another aspect which needs focus is the long term challenge of extending VAS to rural population, considering lack of education and familiarity to text/USSD based services. Guess one answers to this is "Voice recognition" which can be hugely successful in Indian context provided it can be customized for Indian usage, however it remains network resource exhaustive option. In my opinion, despite the odds against voice recognition and several failed launches; this remains a viable option for rural regions.
Cheers
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Please put your suggessions |
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very simple look at things 5 years down the line and lets think in that direction. with literacy levels increasing and industries too targeting town b and c definitely the teledensity will be on the increase as more customers will be joining in. moreover look at the opportunity for data operation(sms, internet) rather than voice.
To gain something, something needs to spent with proper training and development of existing manpower lets encash upon opportunities.Lets look at problem as an opportunity to improve and develop rather than looking at 2 steps ahead but step backward
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Demand for VAS services in rural areas are increasing day by day.... We can see alot of DTH going towards rural area and hence we can imagine the interest and awareness of technology in rural areas... similarly with the help of active and passive infrastructure sharing hence reducing networks implementation costs in Rural areas Wimax can also play an important part.. Last mile as explained by my colleague can be a game changer.. We can see how BSNL is launching its Wimax and even Fiber to home mostly in rural sectors... |
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