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Topic : Mobile Banking in India
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Started by : Rama Kishore, Cards Operations Manager, AXIS Bank   11 21 2008 19:44:18 +0000
Industry : BankingFunctional Area : Product Development(Operations)
Activity:  71 views;  last activity : 07 06 2010 20:18:09 +0000

Your cell phone has the attention of the Indian banking and financial services community. That is not surprising since 300 million people own mobiles today. And in four years, 700 million will! All bank customers will boast of one. There some key factors will that determine successful adoption of m-banking in the country for banked and unbanked customers. What are these factors? Pen down your thoughts and let us know.

 
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1 2 3 4 5
1 Ticket Size
2 PIN numbers
3 Financial Inclusion
4 Few thoughts
5 Simpler Processes

Ticket Size

idea posted by Ramani Mohan Das Cards Operations Manager, ICICI Bank

The ticket size of Rs 10,000 per day is somewhat better than the original cap of Rs 2,500 and transaction frequency limits. Individual banks can now set their own limits as per their risk appetite.

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by Vinod Shah, Cards Operations Manager, ICICI Bank  | 11 21 2008 19:45:33 +0000

I think this is important as it is important for customers to see the perceived benefit in using this new channel. Most expenses like air and rail tickets, post-paid mobile bills, premia, card bills etc, which are high-volume day-to-day needs, just don't come for under Rs 10,000 anymore! Credit card usage and internet commerce has had no such restrictions. This has helped the growth of card usage and e-commerce transactions, respectively. So it is hoped that these caps will also be raised in due course (like for ATM service).

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PIN numbers

idea posted by Anirban Bhattacharjee Cards Operations Manager, ICICI Bank

Multiple PIN numbers to be remembered for each delivery channel (product) are an obstacle to adoption. As it is, everyone has to remember a plethora of numbers, be their phone, PIN, PAN short codes, passwords, user ids for mobile, credit and debit cards, internet and telephone banking, internet mail, commerce and social networking, ATM, etc. Some banks do have the same PIN for internet and telephone banking. This is a good start. It is, therefore, imperative to have a minimum number of PIN numbers (if not just one) for an account holder without prejudicing security.

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by Jyoti Rath, Sr. Associate, Barclays  | 09 18 2009 09:32:25 +0000

I agree with Anirban. Remembering too many numbers is not always an easy task to do. But those banks are remembering PIN for internet and telephone banking are indeed taking a good initiative. Therefore, we should have a minimum number of PIN numbers (if not just one) for an account holder without prejudicing security.

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Financial Inclusion

idea posted by Pervash Kumar Cards Operations Manager, HSBC Holdings

The use of the mobile phone for bringing about much-needed (and talked about) financial inclusion is a critical social need with good economics for all stakeholders. Nearly half of the rural and farmer households have no formal access to credit or financial services. It is these missing markets that banks want to bring under their fold. It is clear that banks by themselves can't roll out such services across the country.

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by Viswadeep , Business Banking-Govt Business, AXIS Bank  | 04 10 2009 04:08:10 +0000

The use of mobile for banking i.e, towards payments and settlements(remittances) would help in financial inclusion.The use of non banks to accept cash for topping up the accounts can only make financial inclusion successful till such time all the payments and settlements happen electronically.However,the use of non banks is not flexible and has to satisfy various guidelines issued by the regulator from time to time.

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Few thoughts

idea posted by Sanju Marangoly Marketing and Sales, Vista MobiCom

Mobile banking is certainly going to be the next wave of banking, however there are certain hurdles which needs to overcome at least from the Indian perspective.

Firstly, cheaper GRPS plan and availability of GPRS service from the network providers across all geographies whether Urban or Rural.

Secondly, Guidelines which needs to be put by the RBI, where the threshold of transaction can be limited.

the next important factor which might the take the mobile banking to the next level would be making micro payments through mobile, where small amounts can be transferred through mobile phones from ones bank account to any other bank account, otherwise it does not make any sense in the future,

Other services like SMS based mobile alerts and other service will remain unexcited in the coming days for customers.

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Simpler Processes

idea posted by Rama Kishore Cards Operations Manager, AXIS Bank
The registration process needs to be made simpler and on par with other channels. While one can initiate registration by ATM, mobile or telephone, its fulfillment can be done by the very means that other secure channels employ currently, rather than requiring physical presence. The absence of a simple registration process will grossly handicap the adoption of m-banking without adding to safety and security.
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