Posted in Community :
IT Sales and Business Development
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Activity:
8 views;
last activity : 07 06 2010 20:18:09 +0000
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Distribution channel
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Competation
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Figure Out
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A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distribution channel. It.s imperative to give the customer the choice to buy direct from your company or locate a distribution channel partner via a look up capability on the site. And, if you really want to win the hearts and mind of a channel never sell below retail (SRP) . and afford the channel the opportunity to discount your product so they can compete effectively with you.
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Too many companies forget about their competitors after the business plan has been written. They don.t take the time to review them on a periodic basis and try and figure out how to deliver goods and services differently, which in turn drives competitive advantage and a long-term sustainable business model.
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For the company there always be the classic 3 Dimensional hologram advertisement that company can't figure out, what it wants to be when it grows up. A company must pick a marketing strategy and then stay the course, changing direction every time the wind shifts is not a good business strategy and creates more motion than action.
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