Posted in Community :
Banking & Insurance Professionals
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Activity:
52 views;
last activity : 07 06 2010 20:18:09 +0000
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understand the needs of customer
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Fully integrated sales planning
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Performance management
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Helping and solving the problem of customer effectively u can create good relation or contacts with customer.Befor u say No u have to understand his needs .if you not able to solve his problem still u try for him it will get good result. |
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by
Pragya Kothari, Construction-Heavy, DLF
| 03 24 2009 12:06:02 +0000
I agree with atul,to build stronger customer loyalty, banks need improved customer knowledge to develop products and deliver services targetted at specific market segments; resulting in more, direct marketing,sales and service tactics.
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Effective contact strategy requires an effective forward planning capability across all the marketing activities. This will bring together all the relevant information, objectives and constraints in a planning system that supports timely evaluation of future plans and one should be able to easily see the effect of changing core assumptions or introducing new performance constraints.
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According to me Performance management is very important, where the systems that show quickly and accurately not just how a bank is performing against plan, but also which elements of the plan are working and which are under performing. One should be able to drill down from an overall view of performance against the budget all the way to an individual. So this will help in effective contact strategy in Retail banks.
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