| Topic : Brand Wars - Survival Of The Fittest.. |
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Activity:
78 views;
last activity : 10 17 2012 14:39:17 +0000
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Be uniquely valuable
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Be clear in your offering
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Selection of channel of distribution
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Brand Ambassador
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claim the strongest positioning
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Claim the strongest positioning & convey it sharply and consistently thru all customer-touchpoints.
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Service
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Associate your brand with something Unique
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HIGH PRICING
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Is very important to be able to define some ways in which you can be uniquely valuable to your customers, and then communicating that unique benefit in a way that’s easy to remember and clearly understandable. The bottom line is that perceived value is what creates loyal customers who will choose your product or service. |
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It's always good to be unique in what you offer, how you present yourself, your company and the value that you bring.
Business Consulting Services & Counseling:
offer best service and product and win the conciousness of people then you will earn goodwill and to be the apple on eyes of customer choose the logo and punch tag that suits majority of customers thus making it uniquely valuable
You are right Sunita. It depends on the uniqueness of the product, the uniqueness of the CEO, the uniqueness of the marketing strategy as well as the after sales service.
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The customer should be clear about what the company is offering. It becomes easier to remember the brand name as well as relate to it, when the offering is clear in the minds of the customer.
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In a world of marketing the dumb products and expecting customers to be even dumber, it is refreshing when a brend stands - for itself.
See for example "Urtekram" products. Their strongest position is made with products that have a very short list of ingredients which ends with "and nothing else". As a customer you can rely on a product that has a short list of recognisable quality ingredients, and you feel good when you buy it.
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It is a service oriented product, concentrate more on service. Best selection of the marketing ie.distributor, dealer, C&F, etc. A right person will promote a good product. But it is not easy to give a good product with an idle person/firm.
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It's totally depends on the target group to whom we are going to satisfy the brand and the end product,the utilization of the target group,Once target group satisfy with the expected out come than defenitley they will go for the repurchases,Repurchases mean we are building a Brand Image. specially noticed in FMCG market most of the companies success in this manner,eg 'Anchor'Milk powder in Srilanka, this company selected the channel of distribution to reached to the target group in a easy manner offer the quality as they expected,now holding a Market Leader position in Srilanka.
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Having a Celebrity Brand Ambassador help to build a strong brand image especially among youths. But, the brand ambassador should be such that his personality must be well suited with the brand, and must bear a positive image among the masses
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It is one of the best of available option.
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It's all depends on the target group utilization, After Launching the brand or the product,Once target group satisfy and started in repurchasing mean we successfully built a brand and the Image.
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Claim the strongest positioning & convey it sharply and consistently thru all customer-touchpoints.
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Because the quality of a brand (power to increase preference) is determined by its location, clarity, and intensity in the prospect's and customer's mind-space. It's not enough to be clear, unique, and consistent. Preference is the name of the game, because preference increases chances for purchase (and therefore, revenues) more consistently. The positioning must seize and own the highest value ground available in the customer's mind. |
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Pre-Sales Service, service during the sales and post sales service count a lot in building the product/brand image |
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Common thing among all top brands is that they become synonymous with the product itself. Consumer will inadvertently remember the product when the brand name is mentioned to him. |
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all those are great points... but trust me... WHEN anyone says the word BRAND the word that comes to there mind is EXPENSIVE, CLASSY. Make any awesome product u want, give it the best connection to the production...but price it low, and evrything fails.... Postioning is directly related to Price in any buyer's mind :P |
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