| Topic : How to build a brand |
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Posted in Community :
Marketing & Branding
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Activity:
63 views;
last activity : 07 06 2010 20:18:09 +0000
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1
Need fulfilment
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Consistency
3
Relationship
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The changing needs of the customer to be identified & fulfilled as the time progresses to keep the brand value & build it
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No supporting Arguments for this idea
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In my opinion to build brand equity effectively, companies need to know what they
want to communicate. Consistency in brand communication is very vital
as it's senseless for companies to have different messages for
different audiences when information is readily available online. It's the consistency of those messages that builds a brand in people's
minds. So companies better be careful on what they are saying is
consistent, knowing everybody's got access to all the information nowadays.
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by
Kujnish Vashisht, Partner/Principal/VP, Expedient Consultants
| 08 19 2008 01:05:40 +0000
I will support consistency. In my opinion, consistency in the modern day business environment is always aiming to become better than the best. The consistency should be on all the parameters like quality, promotion, innovation, new technology, and so on. Out of all the parameters, promotion plays the key role. All the factors like quality, customer service, innovation have become a pre-requisite . Consistent promotion is the one which distinguishes No 1 from the others.
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With consistency it is also about creating a link to your customer. It is
critical to understand that the all important first impression is the primary
catalyst for building a relationship with the customer. It's the relationship
that builds brand equity. A relationship built not just on being aware, but on
being involved.
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No supporting Arguments for this idea
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