Posted in Community :
Pleasing the Indian Consumer |
lifestyle advertising in a customer-centric world
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Activity:
20 views;
last activity : 07 06 2010 20:18:09 +0000
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Position brands within lifestyles of individual consumers
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Always keep yourself informed of the consumer buying trends
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I think that instead of attempting to position oneself alongside
the segmented lifestyles of mass audiences, advertisers must now aim to
position their brands within the lifestyles of individual consumers.
This is an opportunity that we term lifestyle advertising.
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by
REJI ISMAIL, Assistant Professor, CHARTERED MEMBER OF CILT,AIMA ACREDITED FACULTY
| 10 10 2008 23:08:00 +0000
THE MOST IMPORTANT IS CREATING A BRAND IMAGE IN THE MIND OF CONSUMERS IT DOES NOT MATTERS EVEN IF THERE IS NOT MUCH TUTH IN IT.YOU HAVE TO USE SUGGESTIVE ADVERTISEMENTS TO CAPTURE THE ATTENTION OF CUSTOMERS SO THAT THEY SHOULD BE EASILY ABLE TO RECALL THE BRAND.
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I believe that companies must be as dynamic as the marketplace itself. They must stay in constant communication with consumers, use the insights gleaned to build and maintain the business backbone that will best support company strategy, respond to changing customer demands, and regularly evaluate their market influence. Lifestyle Advertising requires companies to be always listening, always changing, always responding, and always evaluating—the principles underlying any good, trusted relationship.
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