How to convert footfalls into real buyers in big retail outlets?

Specially in MBO's customer's are not focused well in comparison with EBO's.I believe enhancing the customer sevice may help in conversion of footfall.....

Customers now are more conscious about their right to excellent service, apart from the so called 'best value proposition' in the merchandise which is generally available. Delivering exemplary service is going to be the key driver in converting footfalls to sales. On the merchandise front as well one should focus on its cores & strive to offer a distinct differentiation than the competition. It appears evident, in the time to come when the product would virtually be free, it will only be the service that the consumers will be paying for.

The most basic fact about the employee of any Retail outlet is that they are not technically sound enough to deal with the category of customers. Results less conversion. Moreover, long shifts make them tired too. So just have a think about it.

Fasih

Treat the customer like a guest when a customer enters your store, approach plays a important role, the way you greet, your attire, your presentation, then the store speaks the rest, if the customers purchase the product or goes empty handed doesnt matter but he will always recalls the hospitality given to him, my message to everyone is relationship building, so here's a beautiful quote:

"A customer never buys because he gets the product from the retailer.He buys because he has a relationship with the retailer" 

Big Retailers have almost replaced all the small retailers( Kirana ). But the problem with these big retailers is that they are not able to give the personal touch that the small retailers  ysed to give. The small retailers used to remember the birthdays, anniversaries and even the smaller things about their customers. They knew the preferences of their customers, the customers don't have to rememeber the brand names even, it was the duty of the retailers. 

Now if these retailers have to convert these footfalls into real buyers or loyal customers they have to keep this thing in their mind.

Like every business, retail too involves all the intricate functionalities & dynamics of business & trade but in my view it also requires a bit of arts of psychology & behavioral science as you are directly connected to the people who are your valued customers.

I’d compare it with serving dishes to a set of people (your target audience) on a table, every store can do that but the art lies in distributing each of them those dishes further, in a polite & understanding manner, as per their exact requirements & thus nurturing in them, a sense of sweet satisfaction. This definitely will reward you, your perfect remuneration in the end.

REAL buyers are yet to do even the window shopping of big retail outlets. Close to accurate geographical positioning, Near to perfect demographically matching SKU's/merchandise, Value for money pricing, You-are-everything-but not-always-right kind of customer service, Managers and Executives who can literally make many of customers to do a repeat purchase from they are working, Right Ambience and mix of silence and soothening sound engineering, all pervading media mgmt- a few factors which would atleast  bring customers to our doorsteps...

I think merchandising display will play a major role in converting footfalls into real buyers.

Deal Listing Sites operate in the retail space exclusively and hence they have associations with other media in the retail sector. Associations with newspapers, magazines etc are common and provide further reach through multiple media vehicles, normally at the same cost.

In conclusion deal listings sites, apart form the cost, reach, footfalls and other associated benefits, bring in a longer term visibility to your brand which adds tremendous value in future as online grows bigger. In fact retailers benefit as much as consumers in this highly effective medium.