Posted in Community :
Cross Media Advertising
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Activity:
14 views;
last activity : 07 06 2010 20:18:09 +0000
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Consistency and Repetition
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People Perception
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right presentation and communication
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Yes, consistency and repetition is vital in creating brand awareness. People buy brands they know and they trust., A brand is a promise that companies make to their customers. Strong branding requires all the levels of communication to agree with one another.
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I think people perception is important to your company, products, and services is a major factor in their choice of brand preferences and their buying behavior. All perception is subjective and based on experience. Individuals tend to interpret information according to existing beliefs, attitudes, needs and mood.
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Trade shows are a platform to connect to your customer. Creating the right brand awareness is very crucial here. The most important thing here is the presentation of the show (be it a demo van, a stall in exhibition or an event you sponsor or conduct). This should not be too gaudy or too shabby. Secondly what you communicate and how you communicate is important. So these two things taken care you get the right brand awareness in the show. |
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