How to Create effective Signage to attract customers ?

I feel wen you write a message make it simple and clear. Make sure that you convey your message in fewer words as possible.Keep it about 1 to 5 words.

Make sure you dont convey the message about the sale, price and product all at once, try a sale sign on the top of the rack, price and product info on the tag, and return policy at the cash register.

WE CAN TRY COMPARE & SAVE,SAVINGS ETC ON THE SINAGES WHICH WILL GIVE CLEAR IDEA TO CUSTOMER ON THE SAVINGS OFFERED BY A RETAILER.

WE CAN MAKE SINAGES IN REGIONAL LANGUAGES SO THAT THE CUSTOMERS CAN EASILY UNDERSTAND WHAT THE SINAGE MEANS TO SAY.

I think that color helps create mood and feeling, So the signage color should be simple and the store should follow the same color scheme in the entire store and they shouldn't go crazy with the color.

Using a quality paper printer and paper will help and also keep in mind that the background color, text color should have enough contrast to be easily read. 

According to me one should make their signage easy to read, as i am talking in the customers viewpoint. Don't try to put too much on one sign. Some signs are so full of tiny images, starbursts, exclamation marks, and small print, that one can't take it all in. One main image, a headline and a few bullet points are all you need on an sign.

It is a known fact that the whole demand and supply market is based on the need and emotions. Each one of us, by nature have certain properties and behavior and that is the reason why certain industries like food, cosmetics, electronics thrive more than other business.

To create an effective signage, one needs to look at the following:

1. Pattern - in the common symbols and its meaning/understanding
2. Data - of past history in the store, typical customer arrival, departure, path taken etc
3. Brand Push - in many cases the product companies would have sold their product via ads, etc. Use them as cognizable factors in attracting customers
4. Forced Path - in many organized stores, there are rows or shelves dedicated to a certain type of products and in many cases, the path taken to reach the designated areas are cleverly lined with related or depending on the product a supportive product (hair brushes on the way to cosmetics row etc).

A good signage would be a combination of all the above. Colors, clear text etc are the end means to achieve this. Unless the thought has not gone into its final intent, a loud logo or text would just not work.

Hope this helps.