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Topic : CRM In Banking Industry...
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Started by : Anita Sawant, M & A Advisor, SBI Caps   10 06 2010 11:08:21 +0000
Industry : BankingFunctional Area : Business Processes(Operations)
Activity:  36 views;  last activity : 10 16 2010 10:56:50 +0000

Better customer relations is what we need in banks today. Banks are banging their heads to improve customer relations so that no customer returns back with a red face..

So, how can bank improve their customer relations??

 
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1 2 3 4 5
1 Train The Executives
2 Management should develop better CRMs
3 Employee Attitude
4 "More attention on customer complaints"
5 investigate from where problem arises in services & develop better CRM
6 Focus on Network for services

Train The Executives

idea posted by Anita Sawant M & A Advisor, SBI Caps

One way banks can improve services is by providing better training to their executives. Executives who interact with customers daily need to be polite & knowledgeable. They should be able to clarify the doubts of customers in first hand only...rather than making them to wait.

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Management should develop better CRMs

idea posted by John Jacob Consultant, confidential

I walked into a bank in India - I wanted to deposit a cheque, check my balance, enquire about an entry in my account, withdraw some cash and then make a draft. I was able to do all the five activities but I used 7 different counters and met 8 different executives from the bank and most of them behaved to me as if they were just beaten by somebody. Outside India, you can do all the five activities by visiting just ONE counter and meeting just one pleasant person of that counter. In India you are kicked around like a street dog inside a bank - so many people have to sign and authorize every little thing.  It is the management who has to come up with better solutions rather than training. Even with training things may not improve because of our culture - bank trade unions may not agree for executives to be polite and knowledgeable.

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I agree with the point discussed by Mr. John. 

Although Indian banking is growing tremendously but we are not agree to leave or change our working style. If we discuss about PSU then the same "EGO" factor is there. If you want to solve your query with a reputed post employee then he don't want to help you because they feel that it is the work of their juniors but the problem is that juniors are not available on the seat. THEN WHO WILL SACRIFICE? Employee or Customer??

Same with Private sector bank- Long queues or token system is there. If you need assistance with more than one task then you have to taken more than 1 token one by one according to the task will complete. It means consumption of huge time of customers. In queues, we are depositing cash. After that In queues we are asking about our balances, In queues we are requesting for DD/payorders. Time consuming tasks..

Anita i don't think that employees are not trained. But usually  employees   used their experience to sell the banking/third party products to customer rather than to provide prompt service. At end, they will ask customer to call customer care center and customer care executive reply back to contact your nearest branch.

The same problem occurred with me many times in reputed foreign bank in India. Once they ask me to visit many counters for single work. It means the system is not accurate in India & management 'ld take innovative steps rather than run on same path......

 

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Employee Attitude

idea posted by Anupkumar Shukla Corporate Action Analyst, state stret syntel services pvt ltd
I think bank employees need to change their attitude towards the work. As of now in most government banks we get a feeling that they are doing us a favour for nothing. being in a service industry i believe they nees to be more helpful and more positive towards their work and also their system needs to be upgraded
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"More attention on customer complaints"

idea posted by Sanjay kumar vardani MBA/PGDM student, accman institute of management
One way to improve CRM efficiency is to listening to customer and place a proper and satisfied solution for their query.......
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investigate from where problem arises in services & develop better CRM

idea posted by ashesh anand Consultant, THE MASTER'S
FIND ALL THE PROBLEM in service system and take fast and easy system to solve that problem and get feed back from customer for any further complain and suggestion.
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Focus on Network for services

idea posted by KALIYAMOORTHY Oil & Gas Area Coordinator, Undisclosed

Token system is to be provided. For different services that the Bank renders, a different kind of token to a particular Counter. Say, Loans, payment of bills for utility, Govt transaction etc to one counter & payment/deposit/dd etc in one counter. Thus, one terminal to many uses, avoids customer running around unnecessarily. Networking of computer is to be enabled to enrich the benefit of customers & the precious time that they have to spend at banks. I see in smaller Talukl Banks, customer spends, almost, a day to withdraw money. Just imagine, if the guy is a daily wager.

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