Posted in Community :
Digital Marketing / Internet Marketing
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Activity:
27 views;
last activity : 07 06 2010 20:18:09 +0000
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Make it Easy
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Chase the Tail
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Ideas in:
"How to do effective PPC campaigns? "
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I could say don't just dump your visitors on
your web site's homepage and expect them to do all the work. If they
have to search around your site, you'll likely lose them. If they found
your ad by searching for a particular product, take them directly to
the page that sells that product. If they clicked on your ad promoting
one rupee shipping, make sure the page on which they land highlights
the fact that you provide shipping for one rupee. It's also important
to ensure that the information that caused the user to click on your ad
is above the fold. (In other words, make sure it's immediately visible
within the constraints of the monitor). Don't make users scroll down to
the bottom of the page to find it, because they might not. You want to
instantly reiterate the message that your ad promotes, and reinforce to
visitors that they're in the right place.
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No supporting Arguments for this idea
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I think one have to stay away from broad keyword phrases, and even single keywords. "They're too wide-ranging to hit a targeted audience, and you're going to have significantly more competition bidding." For example, if you sell car insurance, bidding on the search term "insurance" will pit you against other car insurance agencies, as well as health insurance, life insurance, home owner's insurance, and the list goes on. Dig deeper with your keyword list to find "tail terms" that are made up of low cost, lower volume words, but that are super-focused. Generally tail keywords are made up of multiple words: like the phrase "free car insurance quote." It might not pull in massive amounts of traffic, but it's going to convert very well because a user who types in that phrase is the precise audience you’re targeting.
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