How to do effective promotional campaigns?

I always choose products that will get multiple exposures, in turn giving you a great return on your advertising cost. Sometimes choosing a more expensive product in a smaller quantity rather than a cheaper one in higher volume will prove more effective since the cheap one may be discarded while the nicer product is used for years. One famous campaign involved a huge gathering of executives and press, with all cars in one visible parking lot. The valet parkers installed windshield sun screens so that the product logo was visible on hundreds of vehicles at one time. That's effective use of promotional products for the event and a product that each driver would subsequently use to keep their cars cool in the summer sun.

You know nowadays it has been found that the more original and memorable an promotion is, the more influence that advert has on an audience's awareness and response to you as a business. So an advert must surprise people into remembering your business. Advertising apart, this idea bears well too for the importance of having a strong business image, an original logo  and letterhead. It begs that all reflections of your company from sign to stationery be consistent and reliable to a fault.

Promotion is a pre-purchase activity, for the effective promotion your product should be visible in the market through different media promotion. On the other hand Reliability helps you in retaining your customers and create a strong positive brand image.