How do you engage with your Lead?

If the lead generated is a HOT lead, I would engage in the old customised way of pampering them. Welcoming them to the family. I would never push them for orders but I would push for a relationship and trust building exercises which would include taking them out, molly coddling them and making them completely at ease with the conduct and the importance of being an 'integral part' of the family!!

Thanks for the referral Mohit.

I think, This is an important procedure at all levels and is a must for developing quality leads. There should be schemes and training programs for channel partners by introducing special loyalty and incentive programs. For big companies with a nationwide customer-base it is always advisable to target partners nationwide and educate them with recent updates, plans and policies atleast twice in a year. A well informed partner would perform better in developing leads; therefore companies should feel equally responsible to educate the partners and give them a better base to represent the company and its offerings.

Imagine you are single and at a dinner party and some random person walks up to you and says, "Hey ... I noticed you don't have a ring on. Do you want to get married?"

Your response is going to be fairly predictable, wouldn't you think?

So let's look at this from a marketing perspective:

What did this person do right?

• They were in the right market. You are at a social event so clearly you have an interest in meeting people, right?
• Since you didn't have a ring on, you must be available, right?
• So this stranger decides to pitch you and close the deal right away.

Predictably, this won't work. And it won't work for your Internet Marketing, either.

To succeed at Internet Marketing (meaning "close more sales and make more money") you must use a sales process which involves multiple points of contact with your best prospects.

Take a look at the most successful Internet Marketers that you know of and I can promise you that a big part of their process involves building a list of targeted prospects that are requesting their information.

Are they using Search Engine Optimization strategies? You bet. And the site they optimize probably has a capture form on it to collect contact information from interested visitors.

Are they using videos? You bet. And the video probably has a capture form next to it or below it to collect contact information from interested visitors.

Are they using Landing Pages? You bet. And that Landing Page has a capture form on it to collect contact information from interested visitors.

 In any business... especially business with online revenues ... one of the most valuable commodities you can build is your own in-house list of prospects and buyers. AutoResponders are the perfect tool to do help you do that and much more.

SEE YOU AT THE TOP!

Yours Sincerely,

STEVE

Be sure to provide different kinds of information to your prospect based on what point they are in the buying process. If they are an early stage lead and they are just starting to get familiar with the business issues you solve, don’t send them the same copy that you would send someone who is on the verge of making a decision. Thats when follow ups come into the picture. Having identified the most and the least coveted prospects it is a must to draw up a schedule for follow ups. It is better to qualify the prospect into hot/warm/cold status. All the hot leads should be seriously followed to be closed so that the hit ratio can be improved. A regular follow up on warm leads giving them update on latest information can make the consumer prefer the brand. Even though the cold leads does not give immediate response, but keeping them in the database for electronic mailing can be used for conversion at a latter date.

Yes, Being optimistic and passionate is the mantra to success in Leading your leads. It is unpredictable, as there can be situations when the most likely options are not converted and the least likely ones are won. But a systematic approach can definitely help partners anticipate success or failure. A lot of money, time and energy are invested in this rigorous process of converting the leads. This is an ongoing process and each participant should be equally motivated to keep performing at his best. Special incentives for managing and converting can be a good idea as Incentives play an important role in keeping the motivation levels up and delivering better results.