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Posted in Community :

Pleasing the Indian Consumer

 
Started by : Shailena Varma, Logistics Manager, Target   10 31 2008 11:24:08 +0000
Industry : Retail Chain/LogisticsFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  296 views;  last activity : 12 04 2012 09:52:59 +0000

Attracting  customers to your retail store has become a difficult task as more number of retail store have come up and people are driving towards it.

What can be done so that more and more customers come to your retail store ?

 
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  5 4 1 1 1
 
 
 
 
 
 
 
 
 
 
 
 
 
1 2 3 4 5
1 Promotional events
2 Sale Sale Sale
3 Have a grand opening
4 Customer Friendly
5 promotional events and sale sale sale
6 A very unique USP!
7 Start Concentrating on the Overlooked!!
8 Better CRM , good overall exp and good incentives for regular visitors
9 increase in sale
10 Viral Marketing
11 local publicity
12 Personal Touch-Respect-Service
13 all
14 NEW OUTLOOK & NEW PRODUCTS
15 Eco friendly
16 i think promotional events can get u more customers.......
17 promotional events
18 promotional event
19 Promotional Events & Customer relationship
20 Promotional Events
21 Personality of retail store
22 to get attract the consumers

Promotional events

idea posted by Vijay Sharma Logistics Manager, Reliance retail
Plan a  Promotional event, it have to be really exciting and different; otherwise, people just won't come. Any promotional event that draws attention can be effective. Advertise the event as widely as your budget will allow and having a  local celebrity will attract the one you need the most CUSTOMERS
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by R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 03 09 2011 18:07:05 +0000

according to my view, toget more customers to the retail stores, the Promotional events always give a good weight also get induced the target group, customers who specially in FMCG category  this method is more applicable to generate the sales,  buy Two ,one free Methods,Special Discounts on certain amounts of purchases etc,on the other hand to Introduce a product offering a free sample offer during the purchases these kind of tactics will induced the groups to get in to the stores

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by R Reghu Raj, Operations Manager, Cameo  | 05 20 2010 16:37:49 +0000

To bring attention to the change in customer scenario and make a tactful promotion through internet and public events.

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by Devi Kaladeen, Audit Manager, Health Sector Development Unit  | 01 28 2010 04:20:33 +0000

I will go for this idea...promotional events always attract the attention of the customer as well as attractive packaging....and give aways.

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Sale Sale Sale

idea posted by Shailena Varma Logistics Manager, Target
A idea of sale may be a bit old fashioned but technological advances have made sales events more potent than ever before. You may contact your customers whose database you have and let them know about the upcoming sale though e-mail news letter. Nothing beats the lure of something that's less expensive for a limited amount of time and sure to attract more and more customers
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by R.Saseenthren , Freelancer, FMCG/Foods/Beverage  | 03 09 2011 18:22:19 +0000

Sale once we hang this Board in any show room than we know seasonal offers are coming in,always sales go with the seasonal New Year Sales,Christmas,Dipavallie,Thaipongal etc.this is ideal for Home appliances,Cloths, Electronics, also I noticed the Sales offers go through the Compny Bonouses,that mean the end user is getting additional money during the period,there fore always the 'SALE'go with the Season.

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by anbalagan , Territory Sales officer, Hindustan Unilever Limited  | 03 28 2009 10:30:30 +0000

Sales is the best solution i think.For opening jewellery shop or Readymade showroom grand opening and promotional activity is needed.But for chain store  i think sales (i mean selling our brand through customers to their surroundings,ultimately building brand or good image for our stores) is imporatnt.customers can be easily canverted and can be attracted by voice of their friends.

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Have a grand opening

idea posted by Akhilesh Majumdar Logistics Manager, Tesco
If the opening is grand it will surely attract a lot of customers. Make this day a memorable one by making a big deal as possible. Provide food, offer door prizes and entertainment.
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Customer Friendly

idea posted by Ravindra Sharma Managing Consultant, CHEF-India

Good information systems and ensuring to pass due benefits to customer.

Placing due care to customer choices rather than pushing high margin goods.

Maintaining contact with regular customers.

 

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by abhijit lodh, Analyst, jp morgan  | 05 20 2010 04:57:37 +0000

Make it customer friendly and add a lot of new stuff in the store. Give customer wide range of choice and make him feel that the store has the bet things to contribute. give them privilege on their purchase and leave no stone unturned to make them feel that they have bought the best stuff.

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promotional events and sale sale sale

idea posted by BHARAT KUMAR ANYAW Construction-Construction Management, SARVODAYA GROUP
mouka dekhke maro chuka
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A very unique USP!

idea posted by Sujit Sood :-)
The consumer has become very smart nowadays with the amount of choices and options he has got. What will bring the customer to your store today would be a really unique USP...it can be an idea...a product...a product combination...anything. To give an example here an electronic store can actually hold a 30 mins workshop immediately after any electronic product is bought to give the consumer hands on experience on the product he is purhcasing...this is just an example though. Sale...promotions are all run of the mill events happening in every other store today...think lateral to catch the eye.
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by Manish Gupta, Zonal Manager, North & East-Water Purifier Business, TATA Chemicals Limited  | 09 23 2010 05:03:20 +0000

All of us here are only mentioning SALES/ PROMOTIONS. These can be done once in a while to attract customers but I dont suppose they have a life. Too frequent sales/ promotions can endanger the brand image and people might start considering you as a discount retailer..and what more..they'll wait for the next announcement of dicsount to buy from you

Though sales/ promotions are good to generate footfalls, the customers should be exposed to something unique inside the store that makes them come back again and again. It could be the kind of variety/ SKUs per product, the store ambience,etc.

A store in Mumbai gets maximum footfalls because it has a play area for kids and the parents can shop peacefully while kids enjoy the games. A lot of parents tell that they come to that store coz the kids force them to!!!

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Start Concentrating on the Overlooked!!

idea posted by VANSHUL SINGH Sr. Business Consultant (Training / Recruitments / Auditing), STAY AHEAD SERVICES LTD.

Well normally the services are based on the criteria of smile acknowledge and services..but stops reading in between lines when customer responds to our acts and behavior. Needs to have a sharp watch on the same.

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Better CRM , good overall exp and good incentives for regular visitors

idea posted by Shridhar Chandru Faculty SSIMS, Education Services

Better shopping experience is taking complete care of the customers right from entry to exit. Better CRM helps in identifying regular visitors, provide them with good incentives and convert them as your virtual sales team, as their word of mouth will bring in more customers. These are the days where more retail outlets are coming up. Their is dearth of space which has pushed the retailers to outskirts. So the concentration must be on attracting more and more locals using them sell the retail brand outlet

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increase in sale

idea posted by Manmohan Tolaramji Pandia Manager Admin, Mysore Vanijya Pvt Ltd

Priceing is an important factor in any sale, if you are ready to reduce your profit marjin and allow yourself to share it with your customers, shall inmcrease the number of customers in your retail store. 

 

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Viral Marketing

idea posted by shakun sharma Promotion executive, Spatik

spread in word of mouth definitely increase the customers in the store or the right word VIRAL MARKETING works out well

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local publicity

idea posted by utpal basu Distributor, Amway N - 21

I do agree that competition amongst the retailers are getting tough but till the time you keep your product quality up, you will be through. Shopping under one roof has got lot of advantages, if you highlight this, it will definitely work.  Area wise publicity is also must.  

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Personal Touch-Respect-Service

idea posted by ujjval jain Retail, Retail

I think these three are the biggest discounts & promotional events to get more customers & even to convince them to buy more, to come again & to make perfect referrals to new audience.

There can't be always sale, but a good range of relevant products with suitable prices blended with above attributes does produce results, sooner or later.

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idea posted by BHARAT KUMAR ANYAW Construction-Construction Management, SARVODAYA GROUP

to fix a fan even the smallest tool a nut is useful.

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NEW OUTLOOK & NEW PRODUCTS

idea posted by Krunal Kothari BDO, GLOBAL EXIM
In INDIA, currently a concept of WINDOW SHOPPING is in high air. People feel good & get refreshed while window shopping in Malls & Retail Shops with Well interiors, New Products, Modern Outlook, etc. People will surely go to stroll along with closed ones to the nearby good malls. In most of the cases WINDOW SHOPPING leads to ACTUAL SHOPPING.
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Eco friendly

idea posted by Sreenu Siva Sankar Rao B.Tech/B.E. student, Bapatla Engineering College, Guntur
A customer wants good quality with min cost of goods , making retail store eco friendly with customder offers and some coupons
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i think promotional events can get u more customers.......

idea posted by neeta menon anand Freelancer, Advertising/PR/MR/Events
its a simple logic....JO DIKTA HAI WOH BIKTA HAI....
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promotional events

idea posted by pramod vikamshi QA&QC Head, Microfinish Valves Pvt. Ltd.
Get the customer to your store by promotion of discounts or other offers and the concept of "JO DIKTA HAI WOH BIKTA HAI" works best.
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promotional event

idea posted by anuradha gupta PG Diploma student, IMIS
promotional events can only increase sale as more people become aware of it
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Promotional Events & Customer relationship

idea posted by Shanmugasundaram CEO/MD/Director, Safnnite Solutions India Pvt.Ltd

Promotional events will attract customer to visit our outlets..And Customer relationship will convert customer visit in to sales and makes customer to become repeat customer.

Indian marker is not an Organised market..So'the above is the better option.

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Promotional Events

idea posted by Vishal Mishra Strategic Account Planner, Dun & Bradstreet Information Services Pvt Ltd
Agrees with Alok, along with promotional events, PR and References also plays a big role in creating a distinct positive image in customers mind....
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Personality of retail store

idea posted by dommaraju krishnamaraju CEO/MD/Director, wine legendIndia pvt ltd
Attract foot falls by having an attractive look of the frontage and once the customers come in, your counter sales men/ women should offer a personalized service amidst beautifully showcased products with built in value for money which can make the same customers visiting again and again.
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to get attract the consumers

idea posted by R.Saseenthren Freelancer, FMCG/Foods/Beverage

to get attract the consumers to the retail stores,giving additional offers to the consumers, three buy one free offers,From total purchases if any body reached the specific amount  offering additional discount % on  purchases. And  always the promotion period should be with in the salary drawing dates, promotion period  applicable only for one week. this should be advertised in local news papers send across the message to reached to the house hold.

R.Saseenthren 

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