Pleasing the Indian Consumer
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Activity:
293 views;
last activity : 03 09 2011 20:30:42 +0000
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Promotional events
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Sale Sale Sale
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Have a grand opening
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Customer Friendly
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promotional events and sale sale sale
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A very unique USP!
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Start Concentrating on the Overlooked!!
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increase in sale
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Viral Marketing
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local publicity
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Personal Touch-Respect-Service
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all
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NEW OUTLOOK & NEW PRODUCTS
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Eco friendly
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i think promotional events can get u more customers.......
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promotional events
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promotional event
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Promotional Events & Customer relationship
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Promotional Events
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Personality of retail store
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to get attract the consumers
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Plan a Promotional event, it have to be really exciting and different; otherwise, people just won't come. Any promotional event that draws attention can be effective. Advertise the event as widely as your budget will allow and having a local celebrity will attract the one you need the most CUSTOMERS
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according to my view, toget more customers to the retail stores, the Promotional events always give a good weight also get induced the target group, customers who specially in FMCG category this method is more applicable to generate the sales, buy Two ,one free Methods,Special Discounts on certain amounts of purchases etc,on the other hand to Introduce a product offering a free sample offer during the purchases these kind of tactics will induced the groups to get in to the stores
To bring attention to the change in customer scenario and make a tactful promotion through internet and public events.
I will go for this idea...promotional events always attract the attention of the customer as well as attractive packaging....and give aways.
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A idea of sale may be a bit old fashioned but technological advances have made sales events more potent than ever before. You may contact your customers whose database you have and let them know about the upcoming sale though e-mail news letter. Nothing beats the lure of something that's less expensive for a limited amount of time and sure to attract more and more customers
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Sale once we hang this Board in any show room than we know seasonal offers are coming in,always sales go with the seasonal New Year Sales,Christmas,Dipavallie,Thaipongal etc.this is ideal for Home appliances,Cloths, Electronics, also I noticed the Sales offers go through the Compny Bonouses,that mean the end user is getting additional money during the period,there fore always the 'SALE'go with the Season.
Sales is the best solution i think.For opening jewellery shop or Readymade showroom grand opening and promotional activity is needed.But for chain store i think sales (i mean selling our brand through customers to their surroundings,ultimately building brand or good image for our stores) is imporatnt.customers can be easily canverted and can be attracted by voice of their friends.
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If the opening is grand it will surely attract a lot of customers. Make this day a memorable one by making a big deal as possible. Provide food, offer door prizes and entertainment.
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Good information systems and ensuring to pass due benefits to customer. Placing due care to customer choices rather than pushing high margin goods. Maintaining contact with regular customers.
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Make it customer friendly and add a lot of new stuff in the store. Give customer wide range of choice and make him feel that the store has the bet things to contribute. give them privilege on their purchase and leave no stone unturned to make them feel that they have bought the best stuff.
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mouka dekhke maro chuka
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The consumer has become very smart nowadays with the amount of choices and options he has got. What will bring the customer to your store today would be a really unique USP...it can be an idea...a product...a product combination...anything. To give an example here an electronic store can actually hold a 30 mins workshop immediately after any electronic product is bought to give the consumer hands on experience on the product he is purhcasing...this is just an example though. Sale...promotions are all run of the mill events happening in every other store today...think lateral to catch the eye.
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All of us here are only mentioning SALES/ PROMOTIONS. These can be done once in a while to attract customers but I dont suppose they have a life. Too frequent sales/ promotions can endanger the brand image and people might start considering you as a discount retailer..and what more..they'll wait for the next announcement of dicsount to buy from you
Though sales/ promotions are good to generate footfalls, the customers should be exposed to something unique inside the store that makes them come back again and again. It could be the kind of variety/ SKUs per product, the store ambience,etc.
A store in Mumbai gets maximum footfalls because it has a play area for kids and the parents can shop peacefully while kids enjoy the games. A lot of parents tell that they come to that store coz the kids force them to!!!
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Well normally the services are based on the criteria of smile acknowledge and services..but stops reading in between lines when customer responds to our acts and behavior. Needs to have a sharp watch on the same. |
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Priceing is an important factor in any sale, if you are ready to reduce your profit marjin and allow yourself to share it with your customers, shall inmcrease the number of customers in your retail store.
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spread in word of mouth definitely increase the customers in the store or the right word VIRAL MARKETING works out well |
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I do agree that competition amongst the retailers are getting tough but till the time you keep your product quality up, you will be through. Shopping under one roof has got lot of advantages, if you highlight this, it will definitely work. Area wise publicity is also must. |
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I think these three are the biggest discounts & promotional events to get more customers & even to convince them to buy more, to come again & to make perfect referrals to new audience. There can't be always sale, but a good range of relevant products with suitable prices blended with above attributes does produce results, sooner or later. |
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to fix a fan even the smallest tool a nut is useful. |
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In INDIA, currently a concept of WINDOW SHOPPING is in high air. People feel good & get refreshed while window shopping in Malls & Retail Shops with Well interiors, New Products, Modern Outlook, etc. People will surely go to stroll along with closed ones to the nearby good malls. In most of the cases WINDOW SHOPPING leads to ACTUAL SHOPPING.
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A customer wants good quality with min cost of goods , making retail store eco friendly with customder offers and some coupons
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its a simple logic....JO DIKTA HAI WOH BIKTA HAI....
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Get the customer to your store by promotion of discounts or other offers and the concept of "JO DIKTA HAI WOH BIKTA HAI" works best.
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promotional events can only increase sale as more people become aware of it
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Promotional events will attract customer to visit our outlets..And Customer relationship will convert customer visit in to sales and makes customer to become repeat customer. Indian marker is not an Organised market..So'the above is the better option. |
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Agrees with Alok, along with promotional events, PR and References also plays a big role in creating a distinct positive image in customers mind....
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Attract foot falls by having an attractive look of the frontage and once the customers come in, your counter sales men/ women should offer a personalized service amidst beautifully showcased products with built in value for money which can make the same customers visiting again and again.
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to get attract the consumers to the retail stores,giving additional offers to the consumers, three buy one free offers,From total purchases if any body reached the specific amount offering additional discount % on purchases. And always the promotion period should be with in the salary drawing dates, promotion period applicable only for one week. this should be advertised in local news papers send across the message to reached to the house hold. R.Saseenthren |
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Sir, please clearly mention the sides and give a bit of explanation so that we can give proper comments. |
Yes I agree with you. But Mumbai does not have a healthy environment. |