How to go about Marketing and Advertising for Rural consumers?

I do agree with the above statement as the idea to promote any brand/product varies from region to region which enhances companies adult minds to think out of the box for marketing which can disseminate the revenue to bottom line.

Marketing a product in an urban area is a different strategy or I can say it's something that you are targeting a consumer base which is more efficient to understand one common language but, marketing a product in an rural community need's strong strategy for R&D and then planning to achieve sales goals.

The language to promote the product should be related to the community which relates, attracts & seduces them to buy & spend for which they (consumer ) thinks he is near to the satisfaction/desire/need/want etc.

Idea should be well versed with the language which targets the community. If the language is not clear or concerned then the sales & after sales service is out of the question. 

The marketing focus for the rural market should be oriented toward community and family. The rural family is a large family and the ads should focus on this aspect.

However, times are changing and this feature may also undergo a change. Thus, for the rural consumer, the utility value of the product/service coupled with brand prestige is important.....

yes, i do agree.., rural market were neglected earlier,but now companies understand its unidentified potential. Rural market needs special attention because people are more sensible, even mouth publicity may work verywell.

it helps in the developing the demand of any product in any aera

Understanding the Rural Psychology:

Under stand the culture ,spending habits, requirements/needs.

In Urban areas people doesnot mind spending small amounts or big amounts in view of their purchasing power.

In Rural areas purchasing is done depending upon the necessity, as Amruta Koranne said.

The following items should be taken into consideration when we make an ad for rural consumers

a. Advantages of purchsing the product.

b. Endorsement by community Leaders.

c.Identifying with local folk.

d. Identifying with local cultural activities.

e.identifying with local festivals.

f.User should endorse: such as doctor for tooth paste, Mason for cement, Ladies for sarees,ladies for washing powder etc.,

its very important to understand there mind state before promoting product over there. it should be considered that to whom we are approaching either its male or female because they have different types of controls in their hands specially in india.and also rural consumers don't spend money for any unnecessary thing, so its important to make believe that the product whatever it is, will be beneficial to them.

using landscape is a very good option. in rural areas, people are divided into small landscapes, so if one can target these landscapes efficiently then nothing better than this.