Marketing & Branding
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Activity:
38 views;
last activity : 02 14 2011 08:02:20 +0000
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Use PR
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Research and Redefine
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Great Logo
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Go for Merger & Acquisition
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yatin is 100% agree with Meena Deshmukh Comment
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Get Into Cross promotions
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promise to bring back happy moments again..
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proper integration of brand elements
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Explore the areas of modern trade & Visual merchandising.
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Review the brand history. Articulate the most interesting highlights of the brand story. Identify targeted consumer segments. Use appropriate media to tell the brand story in such a way as to remind consumers about the relationship they once had with the brand, which they now have the opportunity to continue.
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Meena, In your case what you need to do is research and do some trend analysis of market than position your brand accordingly on each milestone of your competitors. than see where you stand now comparing to them.... this will give insight about your market share and competitors strategy
Than in second step you have to find what is does market needs and how far your products are compatible to satisfy those needs... this gives you Expectations matrix of you target group
In third Step (most imp step) You need to Modify or Redefine the whole brand story without losing the core values of the organization (the most important part of any Brand) than you can push it using different medias these media has to be chosen according to your Target consumer group only
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This is for brand recall only to be on top of the mind position you have to be best in all aspect not only in Marketing... suppose your marketing is good but services and After sales services are worst your Positioning would be as Worst brand available in Market... Services Provided by you is linked to Consumer satisfaction is again associated with Brand Image
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What the brand stands for and how it is communicated through the logo. We have always admired and desired a great logo on the labels we purchase. From apparels to cosmetics to automobiles. A good logo creates an instant recall/communication.
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I'll give you some examples here like, Bharti Walmart which recently opened its store near Chandigarh just took distribution of maltova and they got it for a very less amount and its a win win situation for both of them. They took under them the chocolate-flavoured health drink Maltova. Since acquiring Maltova from Jagatjit Industries in 2000, GSKCH has re-launched the brand twice—in 2002 and in 2004. The brand had, however, “lost momentum”. But now Maltova is now selling very well in Bharti Walmart’s three stores in Punjab, the target market of the beverage. |
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yatin is 100% agree with Meena Deshmukh Comment
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There are lots of brands that do promote lots of cross selling through event based activities or some kind of competitive based promotions like slogan writing contest, face-to-face contest promotions with known celebrities etc.., Even Direct Mailers for any specific known personalities / Socialites who would make a strong impact on the respective brands. to suggest a few.
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human mind can capture a memory for as long as 20 years or long if he wishes to remember something.Happy memories lasts longer than sad memories, as against the belief..keeping these two scientific facts in mind, an old brand can be easily recalled in consumer's mind if that brand is promising to bring back old happy moments again...first salary,first child birth,child's first baby step,first daughet's marriage etc,these are some memories that people cherish throughout thier life and anything( or brand) associated with these moments becomes special for them..
"ACTION SHOES..what comes to your mind when you listen this brand.."small survey was done by few of us in our college.90% said they remember their childhood days..amazingly 60% remembers the tag line.. "action ka school time" and many wishes to buy,not more,but atleast one pair if it upgrades itself.
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proper coordination between brand elements can lead to high brand recall. the best example is IDEA. it has logo, color(yellow),brand ambassador, jingle, punch line, and mainly the advertisement portraying the social responsibility. the more the elements the more the recall. but not necessarily high brand recall means highest number sales in the category. e.g brand recall for lifeboy is very high but today it is not the market leader anymore, even it was repositioned. the brand should do something continuously to make the customer feel that the brand is there. even periodic minor change in the brand elements can help a lot, because it keeps the brand fresh. |
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Impact of modern trade in the form of VM / any kind of innovative merchandising would give enough base for brand to position itself and enhance the brand recall, subsequently this would also give lift to total packaging of the brand as distribution in the retail chain will also justify the logistics. Best e.g.: Heinz repositioning for its glucon-D, Heinz ketch up for all their supermall, hypercity mall, spencers etc. |
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“ If we don’t like the brand – price, style, quality, service – or if we don’t like the company... |
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14 arguments,
464 views
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With the rise in competition retailers have come up with their own brands to compete with the... |
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1029 referals
20 arguments,
304 views
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You have often heard it said that "It is five times more profitable to spend your marketing... |
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363 referals
89 arguments,
2968 views
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139 referals
2 votes,
60 views
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we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
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290 referals
2 votes,
36 views
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202 referals
3 votes,
125 views
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We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many... |
The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some... |
Nice observation and great insight sir. |