| Topic : Ambush Marketing - The Art Of Diverting Attention |
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Activity:
73 views;
last activity : 08 05 2010 10:06:15 +0000
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Fish Is Better Out Of Pan
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The World Wide Web.
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Ambush Marketing Is A Waste
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Hammer on the market mind set
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Encourage Hawkers.
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By this I mean cathch hold of people when they are out of the event. There are many tricks and tactics of guerrilla/ambush marketing that are done without breaking any laws. For example buying up billboard space outside the venues, where the Olympics have no jurisdiction . Those guerrilla/ambush marketers take full advantage of any space available. |
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Yes Sasi I agree with you and these are happening as of now also but they must understand that the values that are created are lost in the process.
How you define black marketing of Cinema ticket?
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This is by far one of the cheapest ambush options out there, with different methods of getting the word out about your firm, your expertise and your services. Web-based guerrilla advertising platforms include your website, e/mail, e-newsletters, cross linking, taking an online ad, Pay Per Click advertising (using keywords), blogging, podcasting and video clips. |
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Ambush marketing is a waste specially in major events like the World Cup for Soccer, unless there is unutilised money in the advertising budget. In the plethora and confusion of so many brands and products being advertised , the impact is lost in the confusion of excess. Also the audience is keyed up and minds focussed on a different objective and the advertisements only trigger a short response . I personally do not remember any of the ads being shown in the world cup because my mind is focussed on the game only!! |
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Ambush marketing is a strategy only used when the marketer knows the next step of the rival..... for an effective ambush marketing one has to know the next step of the rival and planned the strategies accordingly......... |
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i think hawking zone or hawkers are the best option for effective marketing.Flood the market with your logo stitched on duplicate material or seconds stuff. |
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I believe that when a bill is rejected so many times there has to be loopholes in the bill too and we can clearly see them. The main problem is that we are too emotional that we are not able to find the realistic approach to the matter. |
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