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| Topic : Smart Ads - Ads that think!! |
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last activity : 07 11 2010 13:05:53 +0000
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Matching media and market
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Advertisers must always attempt to match the profile of the target market with the demographic characteristics of a given medium’s audience. Let us consider an example of cigarette advertising. The target market for this is men in the age group of 25 to 60 years. The advertiser would consider placing ads in magazines having a predominantly male readership. Advertising in magazines having a predominantly female readership would be mostly wasteful for this product. It may be true that rarely does any magazine have a 100 percent male readership. |
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