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Organic Vs Inorganic Growth

 
Started by : Radha Sharma, Sales/BD Manager, TCS   10 18 2008 13:43:13 +0000
Industry : IT ServicesFunctional Area : Growth(Strategy & Execution)
Activity:  25 views;  last activity : 07 06 2010 20:18:09 +0000

As a businessperson, I much prefer using existing products and processes to drive sales through acquiring new customers and getting current customers to buy more, more often. That’s organic growth as opposed to buying growth through buying a competitor. So what are the ways that we can achieve this.

 
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1 An Elevator Pitch Model
2 Measure Everything
3 Instill a “Small Company Soul” into a “Big Company Body”

An Elevator Pitch Model

idea posted by Radha Sharma Sales/BD Manager, TCS

 

High growth companies have a simple, understandable business model that their employees can understand and execute—none has a complex or sophisticated strategy.

Growth achieved through a commitment to customer satisfaction, employee engagement, and core profitability—organic growth—is a smart long-term strategy for any company. Organic growth represents the underlying strength and vitality of the core business

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by Sivakumar P, Sales/BD Manager, Tavant Technologies  | 10 18 2008 13:43:56 +0000

I quite agree to the above point but I am not that much sure of the model that he is talking about. A growth prospect with not a myopic perspective will help the company to vouch for organic path and more sustainability is guaranteed within the organization through this.

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Measure Everything

idea posted by Shashi Kumar Sales/BD Manager, Sapient Corporation
One of the keys to building a consistent high organic growth company is measurement—of everything. The companies on the organic growth index (OGI) list track a variety of metrics—financial, operational, and behavioral—to understand which areas of their business are not performing as efficiently as possible, and then they take action to shore up those numbers.

 

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I totally agree with Mr. Kumar.  Everything that you do in business has to have its origin from facts. Measurement is important for all the aspects of business. Another important part is technology. The high-organic companies generally do not have unique strategies, products, or services, nor are they market-leading innovators. But they are execution champions—day after day, they have figured out how to get consistent high-quality performance from their people. These companies use technology to drive efficiencies across their value chain. To them, technology is not a service function; it is an operational function.

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Instill a “Small Company Soul” into a “Big Company Body”

idea posted by Somnath Karmakar Sales/BD Manager, Hewlett-Packard

This is a very good concept. High organic growth performers have a small-company soul housed in a big-company body. A small company soul is entrepreneurial, with employees having ownership of the customer, being held accountable for results, and sharing in the rewards of those results.

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Thanks for sharing Mr.Mathew
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