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Started by : Sushil Soren, Executive Manager, Hospitality Services   04 13 2009 06:16:01 +0000
Industry : HospitalityFunctional Area : Productivity & Performance(Strategy & Execution)
Activity:  85 views;  last activity : 10 12 2010 05:13:04 +0000

In my experience, the main factor that separates successful restaurants from those that struggle, is the level of service that is provided to the customer. Though the menu and marketing play an important role, but the most successful restaurants all have one thing in common...

Service BEYOND customer's expectations!

Businesses that provide extraordinary customer service can improve their profitability, increase market share and will have customers who are willing to pay more for their products and services simply because of the extraordinary service they receive.

 
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1 2 3 4 5
1 Something Different
2 Personalized service
3 Dining Room Schedule
4 Menu Description
5 self satisfaction of staff
6 Something Different
7 Quality and taste of food in good ambience
8 Substitution Sheet

Something Different

idea posted by Aakash Harode Restaurant Manager, Chinese House Restaurant

Todays date taste of food does not matters because every restaurants or roadside cafeterias are capable of making tasty food. Now the customers are willing to pay money for the service to get the feeling of our hospitality slogan called 'Home Away From Home'. Customers are regular at one place only and only if they get value for their money.

I agree to all the four suggestions made, but would like to add something more to it because this question also says about increasing the sales and gaining a better Reputation.

I would suggest something different. If a restaurant is well running and service is above standard then there should be a system of creating new things. New things like having festival in a restaurant. Like serving different cuisine for a week or serving seven different cuisine for a week. This step could be taken, in high class service restaurant and this would be felt nice by regular customers and once in for a while they will get something different to taste. And as well as food lovers also get attracted towards the restaurant.

This step could be taken once or twice or thrice in a year. If executed properly this step could automatically increase restaurants sale and even gain a better reputation in the market and increase in the number of customers too.

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this is required to catch the customer attraction and in todays fast and busy world where everything is changing at a higher pace and a huge competetion is present you have to attract the customers

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Personalized service

idea posted by Nirmal Karan Product/Brand Manager, KingfisherAirlines

People come to restaurants primarily for the service. If the service and experince is excellent, then they are ready to pay any price for it. To ensure that customers are receiving the service they expect, set standards for wait staff-customer interactions. The staff should be efficient enough to anticipate the needs of the customer before asking. The customer should not be given an opportunity to get up from the chair to get a part of service for himself.

This will give him a very ggod feeling and will always come back, may be not for food but definitely for service.

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I would like to add that if you treat the customer like they are a guest in your home, it's more about what we have to offer rather than just taking their order.  For hoteliers, it's making the initial contact with them, rather than having them say something to us and we respond.

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Dining Room Schedule

idea posted by Sushil Soren Executive Manager, Hospitality Services

The Dining Room Schedule shuold be maintained that allows the restaurant owner or manager to quickly manage all employees schedules and assignments. This will increase the efficiency of the owner or manager while improve the communication between staff.

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by Anurag Dave, Product/Brand Manager, FedEx  | 04 13 2009 06:44:41 +0000

I do agree with Sushil, more organised the management is, the service will be much better. They will be sure with what work is to be done by whom and hence processes would be carried out smoothly.

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Menu Description

idea posted by Adesh Dalvi Marketing Executive, TAJ

Another way to increase both dining room service and restaurant profits is by expanding the product knowledge of each member of the waitstaff. It can be done by providing the waitstaff with a Menu Description sheet that further describes what each menu offers, suggestions of items that might enhance the diner's experience.

This make the customers have a good opinion about the staff and this will in turn increse the footfall.

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self satisfaction of staff

idea posted by Sandeep Mittal Assistant Professor, RIMT educational institutes

The golden rule in the customer service relationship is to treat the customer as you want to be treated as and once this feeling gets into the staff who is working in the dinning room 90% of the customer service related problems are finised off.........

Another most important thing to know by the waitstaff working in dinning room is that they must be very clear that they are there bcoz of the customers and not the customers are there bcoz of you................

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Something Different

idea posted by shweta Financial Analyst, nirdhan niketan ashram
personalised service was a past thing to catch customers.......its time to delight customers by ading something different to attracct n retain them..........
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Quality and taste of food in good ambience

idea posted by Vivek Kumar Gupta Director Sales and Marketing, Aeroto Boldrocchi India Pvt. Ltd

There are so many restaurants serving food , but the hygeinic , tasty are the preffered ones.

The ambience decides the charges one can levy on the taste and quality.

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Substitution Sheet

idea posted by Manish Trehan Product/Brand Manager, KingfisherAirlines

I feel that the hotel management should also maintain a Substitution Sheet, which makes the process of keeping track of employee shift-substitutions. Over-staffing, as well as under-staffing, are both easily avoided when there is clear advance communication as to who is working each shift. The Substitution Sheet helps to maintain clear communication between management and staff and will produce greater efficiency in the restaurant's operation.

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