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Marketing & Branding

 
Started by : Sunita Mohapatra, Product/Brand Manager, Tata Motors   10 04 2010 10:22:03 +0000
Industry : Retail Chain/LogisticsFunctional Area : Consumer Sales(Sales & Marketing)
Activity:  227 views;  last activity : 11 02 2011 04:55:04 +0000

The purpose of any business is to bring in customers, and it can only be accomplished through marketing. If your cash registers don't ring, something is wrong and you had better find out what is wrong fast. Because in today's competitive retail world... getting results is what counts.

So, how to increase your retail sales.....please suggest some good ideas??

 
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1 2 3 4 5
1 1st understand your customers..
2 Plan Ahead
3 Introduce E-Commerce technology & do Social Media Marketing
4 Retain the existing customers
5 BRANDING THE PRODUCT AND STRATEGIZE MARKETING PLAN
6 Robust Basket
7 Get Connect With The Customers?
8 Stategic appraoach.
9 Quaterly market survey
10 ACCURATE ADVERTISING & PROMOTION... !
11 After sales services and a varied inventory.
12 If you are looking for THEORY ,this is NOT for YOU
13 Improve your promotional and cross promotional activities- liberate your retail outlet from manufacturer
14 Consistently Improving
15 Attracting New Customers
16 Concentrate on Store Value than Brand Value
17 friendly inviornment
18 Study of market whether perfect, monopoly or monopolistic?
19 Ankit Lhila
20 Better visualisation
21 for a start up go right where the market exists
22 Fix your target customers
23 Service, Availability of products
24 retain the existing customers

1st understand your customers..

idea posted by ujjval jain Retail, Retail

I feel this should be done first,,,,then accordingly plan.....that includes:

1. Inventory/R. capital management..after having gripped the right pulse,,, u gotta have all the right fruits in the basket,,which tastes sweet to your customers ,,,,remove the rotten ones,,,,either by inter store transfers or by offers,,,,keep stocks all ready at least 15 days before they are required for a particular event...

2. Human resource: Place right person at the right spot with proper responsibility & accountability.

3. Costs: Like stocks,,,checkout for superfluous expenses.

4. Systems: Develop systems to ensure right customer service & stock & other maintenance,,like timely refiling/shuffles...displays,,,VM,,,sundry maintenance etc.

5. Seasons & offers: In India we have different festivals & seasons like Holi,,,Rakhi Diwali etc,,,,one strategy/offer may not work...plan as per latest fades....

6. New products: No body wants to see the same merchandise again & again,,specially in apparels etc,,,,keep searching for new exciting products/brands suitable for your target audience...

7. No respite: Each day one or other customer will teach you new things,,,,,so keep improving... 

And in the end,,,,procure the best material,,,its old saying that one who procures the best,,,,sales 1st....

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Sure, Understanding customer needs will give the results.

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Yes i do agree with mr Rajagopalan, as customer will buy only what he wants, so if you understand what he wants then sele is through. once we know what customer needs, "we can simply put our words in customers languange" i.e. we can sell what we have in the way customer wants.

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Hello Sunita, You should understand the customer needs and to announce good promotional scheme to attract the customer. Also it should be very competitive and the quality of the product should be very good. Hope you will agree on this.

K Rajagopalan. 

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Plan Ahead

idea posted by Sunita Mohapatra Product/Brand Manager, Tata Motors

Many stores are run by well-intended people but who don't have all the information they need to do their job. This includes a clear idea of market segment, target markets, customer service, product selection, marketing mix, promotional activities and pricing tactics. If you want to succeed you need a well thought out business plan that helps you make the right decisions.

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Introduce E-Commerce technology & do Social Media Marketing

idea posted by Anna George Web Analyst, NichePro Consulting LLC
I think introduction of E-Commerce technology to retail business is going to bring atleast 5 times the current revenue to the owner. It is only a one time cost - effective investment. All retail business owners should try it out and feel the difference in months. Also fair amount of Social Media Marketing would bring maximum visibility for the business. Regards, Anna George Web Analyst Nichepro Technologies http://www.nichesuite.com
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by Anna George, Web Analyst, NichePro Consulting LLC  | 11 02 2011 04:55:04 +0000

That is right Mr. Ravindra Sharma. These days customers are happy to get things done right from home. E-Commerce technology was introduced keeping this psychology of customer in mind and it has been a great success world wide. In India its high time for retailers to get into e-commerce space and succeed. Regards, Anna George. Web Analyst. Nichepro Technologies. http://www.nichesuite.com

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I think Anna is very much right. Usage of E-Commerce Technology can generate atleast 3 times the current revenue.

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by Ravindra Sharma, Managing Consultant, CHEF-India  | 10 27 2011 11:36:20 +0000

Thanks for refer Anna, Agree, E-Commerce is best route. The delivery logistics must be really strong to support.

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Retain the existing customers

idea posted by vivek nagar MMM/PGDM student, sinhgad Business School(matrix)
existing customers remain loyal towards a particular brand and they provide word of mouth publicity to new prospect.
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by Ravindra Sharma, Managing Consultant, CHEF-India  | 11 02 2011 03:29:48 +0000

Customer retention holds the key to progression.

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BRANDING THE PRODUCT AND STRATEGIZE MARKETING PLAN

idea posted by kasturirangan.r INSURANCE ADVISOR, Life Insurance Corporation Of India

By branding and positioning the product and effectively strategize marketing plan depending on how the Company is newly or an established one.

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Robust Basket

idea posted by Ravindra Sharma Managing Consultant, CHEF-India

A business may keep choices limited yet whatever is on offer must be backed by excellence in delivery, support and continual enhancement.

1
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Get Connect With The Customers?

idea posted by VICKY PALIWALA Branch Manager, AAA TELESHOPING PVT. LTD

I have read the idea given by the greart exp. people, bt one thing i want to tell all of you that all retailchain comp doing the same thing what u all are told, i.e, offers,right candidate,etc.,.i think that now u can try this also:-

1.Get in contact with the customer who have taken your automobiles back 2-3 yrs, then make them feel that u really care for them from the core of the company heart (may be it will be a little expensive) ,invite them in a short party or new product launch or any company function, then provide imformation (formal or informal way) about the new product having advance technology which resist some barrier facing by a customers in the basic condition and also about the exchange of vechiles in place of new one , provide them a hassel free paper transcation within a defined hours (for example your car will be in your home parking place within a span  of 48 hours from the time u place the order) like wise.., \

2.Think what will be your mind set as a customer and your expectation from the company or from the retail chain outlets.

3. Visit your outlets as a ghost customer feel what the problem customer are facing from the time being they place their order and they get the product.

4. vistit your service centre as a ghost customer and see the problem

there are many way to increase the sale but one thing we all must remind that like they we are also a customer for another company , so when it will be the right time to place the sales promotion keeping the company right information about the t&c (dont make them hidden).

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Stategic appraoach.

idea posted by Akash khatri Sr. Engineer -Tata Bluescope steel Ltd.

There are lots of ideas and strategy to increase the retail sales but its depend on the products , markets and the targeted customer....

just like -- giving attractive discount.. festive offer.... surprised gift... exchange offer...

Apart from it.. a good services..... customer education... marketing.... advertisement... etc..... so please clarify which products would u ant to retail.... ok 

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Quaterly market survey

idea posted by Mohammad Bakhsh Project Leader/Managing Consultant, Freelancer

i think this is one of he best strategy to increase retail sales.The retail out let should quarterly commission the market survey to feel the pulse of the consumers.

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ACCURATE ADVERTISING & PROMOTION... !

idea posted by Naushad H.L. Creative Director, MAD COMMUNICATION

ADVERTISING & PROMOTION are the basic requirements to constantly pull Customers & keep your cash registers ringing.

Specially... IT SHOULD BE PINPOINT PROMOTION ( very much on target & precise message ).

 

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After sales services and a varied inventory.

idea posted by Sama Asif BD Manager, infonet softech

After sales services and a varied inventory. People like to choose if given options variation in inventory will allow them to spend more time at the outlet more time they spend, the more they will buy.

After sales services are a must. People get frustrated because of lousy services. More importance should be given to post sales services because that is what makes them want to come again.

 

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If you are looking for THEORY ,this is NOT for YOU

idea posted by INDRANIL BHADURI Sales Training for Impatient Entrepreneur,Sales and Non Sales People, Freelance Trainer

If you wish to increase retail sell.....Try just 3 ideas for next 180 days

1.Play Music(Play soothing music)

2.Choose Good looking Sales Executives under 30

3.Do not use the phrase."How Can I assist you ..?"until customer ask for any help.

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Improve your promotional and cross promotional activities- liberate your retail outlet from manufacturer

idea posted by Jitender Singh Senior Sales Analyst and Sales Proposal Expert- KPMG Presames, Outsource Partner International
We can increase promotional activities, whether the manufacturer has given some discount...at the retailer level increase the promotions and drill down to cross promotion ....say one soap with one body wash...make it some what more logical .....cross promotion can be anything even non related products also....increase sales by increase product size...like..increase detergent powder pack size or store only bigger size...as retailer will get more margin on bigger size than smaller ones.....
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Consistently Improving

idea posted by Ravindra Sharma Managing Consultant, CHEF-India

Consistently improving product and services together with retention of existing customers through highly satisfied delivery is basic.

Yet it is often noticed that businesses falter in this area, thus while new customers may keep adding the existing base keeps reducing, diminishing the gain if any.

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Attracting New Customers

idea posted by Pradeep.Nagam Team Leader -(NonTechnical), Creative solutions

Attract new customers, by changing the strecture of shop or by prizing or by the people u focus on .

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Concentrate on Store Value than Brand Value

idea posted by Pradeep.Nagam Team Leader -(NonTechnical), Creative solutions

Every one thinks about brands. This brands can be sold in different stores arround them. So concentrate to maintain customer satisfaction and try to add different looks every time. Customers need some thing new.

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friendly inviornment

idea posted by sateesh pareek Marketing Executive, Sanathan Textile (p) Ltd.

costumer feel comfortable in friendly inviornment. they can understand better the product and also solve better theirs problen in this type enviornment.

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Study of market whether perfect, monopoly or monopolistic?

idea posted by Neeraj Bhandari Tour Management Executive, Divine Travel Connextions

When someone consider to be start up their own retail shop, first they think about various points :

1. What products we will sell. 

2. Demand & supply of market.

3. Market place.

4. Customer's actually need & want. 

5. Customer's spending ability.

6. Various sections or departments of products. 

7. Time to time customer support by retailer.

8. Market study - Perfect, Monopoly or Monopolistic.

9. Types of discounts on various seasons or festivals.

10. Proper marketing.

11. Understanding of market & customer.

12. Products analyzes. 

13. Proper recruitment for right department.

14. Proper accountability. 

15. Proper sales report. 

There are lots of point to discuss but one must understand the market structure. 

 

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Ankit Lhila

idea posted by ANKIT LHILA Sr manager marketing , E I Geeen

As we know customer is the king so why not to give certain benefits to customer. If retail sector wants to increase their slaes some of the benefits which they can provide to the customer is pick up and drop service.

It really works because i have tried it and the foot fall has increased tremendously as well as cutomers are happy because they feel that they are getting importance ....

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Better visualisation

idea posted by Jose Kolettu Manager - Admin & Logistics, Heritage Group of Companies

Display of products available is very important in retail sales. Each product should be displayed in such a manner that the other products donot overshadow the other. Slow moving items need better highlighting to push the product through.

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for a start up go right where the market exists

idea posted by Vivek Kumar Gupta Director Sales and Marketing, Aeroto Boldrocchi India Pvt. Ltd

Start from the location where the market exists , (potential exists).

Thereafter tap the customer , and keep the quality price matrix good. The availability of range and options in the catered set helps importantly.

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Fix your target customers

idea posted by BIBHASH ROY Assistant Professor(CSE), TIT Narsingarh
AT first identify your target customers...and then follow their requirements such their purposes are fulfilled...Obvisously demands for the products will enhance more than the expectations..
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Service, Availability of products

idea posted by Tejaswi Dubey CEO, Aastha HR Solution/www.aasthahrsolutiuon.com
Better service & availability of products is also very important to enhance the sales volume because availability of products is also very imp to keep in mind
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retain the existing customers

idea posted by Abhishek Khare Executive- Marketing and Communications IndiGo airlines

As they are the one who can also spread positive word of mouth...Its a human nature that they believe more when something is said by someone other than company or its people

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