| Topic : Why Getting Your Attention Is Never Enough |
|
|
|
Activity:
99 views;
last activity : 09 06 2011 13:12:51 +0000
|
|
|
|
1
Script
2
Research and study your TA
3
Social Responsibility
4
Remain casual ... as if this is not an Ad
5
Be Professional and to the point
6
My Idea
7
An Ad Should Create The Need.
8
AD should be attracting and carry a message
9
Ad agencies are gone ahed of productsand the customer
10
Presentable.
11
Focus on value,money, need
12
vishnu's pt.
13
FOCUS ON U.S.P.
14
Easy to relate
|
||||||||||||||||||||||
|
|
Make sure your commercial's script is relevant. Use short sentences that grab your potential customer's attention. |
5
|
Thanks for the referral Ms. Meena.
You are right and I accept with your views.
I agree with neena on this. One should very carefully decide the mode of advertisement in addition the add is short hit the would be customers. I can recollect one advertisement which says "Fill it shut it and forget it" from Hero Honda I think it hit the bulls eye.
|
First identify your target audience and then research them to find out their likes and dislikes, the best medium to reach them and the cost at which they would receive it. Ones you have answers to these, then it is easy to make an ad that is not only relevant personally but also makes some sense. There is nothing wrong in pre designing and ad but one should tune it to your requirement and ensure the medium chosen leads to their TA. Research also may lead to certain changes in the product offering if so desired. |
3
|
It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. So Advertising Research has to be done to improve the efficiency of the advertising. It can entail a variety of research approaches, including psychological, sociological, economic, and other perspectives.
Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice and think twice. And also script plays the main role, as told by Meenaji. And Research can be used as a base for Script.
C's of Advertisements - Consumer, Creative, Clever.
I agree with Jayagopal! Identifying the core group who will willingly pay to buy your product is important. The study of this group would yield the habits and the spend that the group does and you can then determine the route that your communication should ideally use! research is the basis of the way forward and the route of communication.
|
an advertiser should have social responsibility in his message.eventhough ad world is very much commercial,presentation and message should not disturb harmony in society and should not lead to any confusions/conflicts.there is a vague belief that if any ad is very conflicting then that ad will create certain curiosity in the minds of viewers.it may be true in some cases but not in all.message should be clear and should be like KISS (Keep It Short & Simple) |
1
|
While the aim remains to attract attention their relevance and strength to allign with social responsibility makes them lasting in memory.
|
Tell ur script writer to write Ad which is not too serious ... just casual. Give reason, rationale in the message. Dont use children if not required ( many developed countries have banned use of children ) and dont use women_skin un-necesserily. Present it "as if this is not an Ad. ". |
1
|
|
No add in the world has been successful which is not clear in its message and not to the point. You can't cheat the customer so do not even try to do it. Most successful ads in world have been simple in their presentation and had clear message. By simple message I mean a third grade student should be able to understand the message. By successful I do not mean those ads which have got awards or things of that sort. I mean those ads which have been able to produce the desired results. The personal ads can be produced keeping in mind the set up of the target audience mental as well as physical. Their educational background, their social background, thier behavioral pattern. These things comes to you by experience and not totally through any book or article. Keep your eyes always open to experience these things. This will always help.
|
0
|
|
As per my thinking, We should consider following ideas- 1. Targeted audience or customers 2. Clear vision of advertisement 3. Message ( Out come from the ads) 4. Straight forward and simple to understand and short 5. simple language used 6. Impressive and good appealing 7. Represent all the qualities of product (s) 8. On the trends. 9. Importance of the product
Indeed i know very well advertisement is the communication and representation of the company b4 customers. But sometimes ads should be like in such manner that teach the customers that our product can improve your life, advertisement is not just message to choose the product among so many products, but it tell the customers (even if they are not using that product segment) that our product is now your basic need. It teach the customers without our product you are missing something very important in your life. Advertisement can create the basic need of customers. Thanks |
0
|
|
Normal Way Of Informing The Concept And Features Of The Products/ Service Has Changed Drastically. Now A Days An Ad Should Create The Need. The Reflection On The Repetitive Purchase And Buidlding The Loyalty/Brand Should Only Be The Motive Behind An Effective Ad.
|
0
|
|
when designing an Ad designers should keep in mind that it should attract the customers.customers should show interest to see the ad.Most of the ads will be very boring,when that ad comes customers will automatically change the channel then what is the use of creating ad.
and one more at present scenario creating brand awareness is very important.most of the companies are creating ads by showing social concerns.which are easy to attract the customers
|
0
|
|
I would feel advertising agencies are gone ahead of the products and the customers. They satisfy their corporate bosses with the innovative ideas. But fails to stand in the shoes of a customer and understand the products and its services. Ad agencies only can give explanations in the closed room. Before making an ad be a customer and release the ad.
|
0
|
|
The way advertisements are presented tell the whole story.The lucid message serves the purpose for which it is scripted. |
0
|
|
Ad needs to, shortly, explain the value customer will get by paying what. Also, the dire need (benefits). Small but, lucreative /attractive dipiction matching to time prevalant. |
0
|
|
he is the authority on this !!
|
0
|
|
HI MEENA, EVERY PRODUCT HAS GOT AN USP.ADS CAN FOCUS ON THIS WHICH WILL ATTRACT THE ATTENTION OF PROSPECTIVE BUYERS,PERSUADING THEM TO MAKE A TRIAL PURCHASE AND RETAINING THE EXISTING CUSTOMERS. |
0
|
|
Thanks for the referral Ms Meena, I think that adds should be made in such a way that the message is easily put across to different gentry, so that every one can relate to the product. |
0
|
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
|
|
Google says mobile ads are extraordianrily effective. I do recieve many promotional offers on my... |
|
|
1325 referals
25 arguments,
494 views
|
|
|
what has really changed in search today? We still go to the same text boxes, enter expressions... |
|
|
1382 referals
32 arguments,
381 views
|
|
|
With luck vs Wth only hard working |
|
|
956 referals
40 arguments,
1236 views
|
|
|
|
|
|
|
|
|
|
139 referals
2 votes,
60 views
|
|
|
When we are watching news channels or any other channel or reading news papers you bump upon... |
|
|
2022 referals
11 votes,
200 views
|
|
|
we all know the perils of talking on cell phones while driving. besides being hazourdous to... |
|
|
290 referals
2 votes,
36 views
|
|
|
We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many... |
The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some... |
Nice observation and great insight sir. |