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Activity:
50 views;
last activity : 07 06 2010 20:18:09 +0000
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Give your customers plenty of notice, and give them a (real) chance to comment/contribute feedback.
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Add on layers of service enhancements, and charge for the enhanced versions.
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Price it ‘fairly’ (probably still at a deep discount)
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Offer Free to raise the bar
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keep ancillary services free
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Give your customers plenty of notice, and give them a (real) chance to comment/contribute feedback.
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Remember that many customers are not only willing to pay, but deem for-pay services to be of a higher quality. So, you need to give an option about the kind of product they want & the services they are ready to pay for. |
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Thanks for referring Ms.Sunita.
Doing business through online is very risky and at the same time the existing customers should not be allowed to go and it is important to retain them.Hence I agree with your opinion posted.
yes, we should think wisely regarding the type of service customer desire from us also if we though provide service how effectively the services can give benifit to people.
Free service to paid service needs diplomatic approach in transition period. Clear terms and conditions may help to handle the situation.
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Your relationships with your existing customers are your most important asset. Don't jeopardize those relationships by charging for the services they are already getting free. Instead, build on those relationships by providing versions of your free products/services with more functionalities and capabilities, and charging for these 'enhanced' versions. |
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I think this question depends a lot on what your service portfolio is and what kind of profile your customer has. We cannot straight-jacket any method and know what the consequences would be. The buzzword here though is regardless of paid or free service, whether or not you are able to establish value from your service offerings to the customer. This could happen in a number of ways, one of which could be reduced operational costs for the customer by using this paid service offering or it could relate to acquisition of higher number of end-users for the customer by using such a paid service. But it is up to the service provider to bring about and signify that value. Usually in my current setup where we use open source integration tools, it is the value of the add-ons that are really chargeable.
Have a transition blue print. Start by offering paid enhancements and while they take root, reduce thye free service. Instead of eliminating the free service abruptly, add it to a significantly enhanced paid service.
At the core keep the fundamental concept a free service.
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The price obviously needs to work for your income statement as you look out 6-12 months. But, it really needs to work for your customers. If the alternatives are much more attractive, expect to see customers flee. |
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Hello Sunita, of course this is very tricky situation. I feel if your terms and conditions are clear you will not face any problem. Further it depend on the products and the customer satisfaction it matters. In business still you have to take risk and face the situation accordingly.
K Rajagopalan.
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Those who can raise the bar of deliverance should be the ones who are making a effort with the intent to help a company. Offering free services to such feedback experts is a good option to ensure continual upping of deliverance levels. |
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Charging customers over the internet is a tricky business. People in general are more interested in free products over the internet than paid stuffs and moreover there is every chance for what you are charging others offers it for free. However while charging for services concerning your core area, keep the ancillary services free and certainly do post lots of interactive information for free from time to time. Another way to earn through your internet business is ADMAIL or adspace. |
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