How to market investment products to young consumers?

In my opinion, financial marketers need to use a mix of traditional and emerging marketing techniques to reach today’s young consumers like social networking sites, advergames and blogs, for two reasons. First, innovative marketing tactics are likely to be seen by, appeal to, and resonate with today’s tech-savvy young consumers. Second, youth marketing campaigns are the best place to test emerging tactics that few financial marketers use today.

In my opinion also one should live the present and enjoy everyday but the expenditure that are wasteful or useless should be reduced in order to have a good future.

Say for example if a youngster can save Rs.1000 out of his salary/pocket money per month and invest in SIP where annually there is say 15% return then after 3yrs they will have Rs.45115.51 with them.

This is the thing with which a normal investor basically the young generation is unaware of that there small saving can grow huge in times, so to market the investment products to young consumer who live in present will be easier if you show them how there saving of useless expenditure can give them a huge return.

I can say, financial marketers should work with product managers to develop products tailored to young consumers’ needs and lifestyles. For example, insurance companies can pioneer a pay-as-you-drive insurance policy which offers young customers lower-cost insurance because their premium depends on how much risk they take while driving.

In my view, financial marketers should integrate multiple media into their marketing plans to meet young consumers’ propensity to use many different media. Marketers should also explore the branding potential of new opportunities like social networking, blogging, and mobile marketing. Finally, leading financial marketers can take advantage of young consumers’ enthusiasm for viral marketing by creating campaigns that tap into young consumers’ willingness to share information.