| Topic : Marketing to influencers called women............ |
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Posted in Community :
Business & Strategy
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Activity:
51 views;
last activity : 04 12 2011 05:44:02 +0000
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Moving from one way brand monologues to dialogues
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Appeal to their emotional instinct !
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Influence her or impress her to buy your product
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Make buying easy
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Avenue to either LOOK good or FEEL good
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Study their repressed state
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Market is influenced by women - afeast to the senses- display of items of interest
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Explain the utility value of the product to her
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"Charm the customer with lot of wit"
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Show Economical gain of the Product
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First of all do we value her views, are we providing her a platform to express, or to showcase her creativity, and celebrate her talent? If the answer is no then we should be providing those as a marketer, and then make them cornerstones of brand building? Also different channels could be explored depending on her profile - digital, packaging for snacking recipes, television content for her suggestions on parenting, radio for volunteering time to teach. In this way if we are changing the approach to the influencers then it will do more good than anything else which is fancy..... |
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NATTERAJA R. ARIKRISHNAN, GM-Projects, Bentec Electricals & Electronics Pvt. Ltd
| 03 12 2011 15:53:02 +0000
Yes Mr.Namrata, your views are right in dealing with such people.The sales and marketing relates to the art of persuasion. What the buyers want is the deciding factor in sales and that should be exploited to have the success in sales & marketing.
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Akash , International Marketing Shabro
| 03 12 2011 07:26:34 +0000
I agree Namrata. We have brands like Tupperware, Amyway which sell not on monologue advt.
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Rathin Deb, Freelance Retail Consultant
| 03 10 2011 10:25:41 +0000
Namrata I agree with your view.
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Women are emotional beings so appealing to that side of the brain makes things easy. Forget reasoning or realistic brand attributes. Just harp on an emotional outpouring or endorsement and you will have a winner on your hands.
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Be polite and lesson her.
First of all know what she want and why she want? Then see what you have and use your marketing skill to work. Show her what she want in your product/service and feature of its and tell her if she is loosing something which she didn't want to lose it will influence her to buy.
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Make every woman feels buying is a pass-time activity. Like, presenting gifts for purchase, discount for buy , say , rupees 100/(mention small amount limit), allow them to go for easy installment without hazle. Produce an environment in the shop where they feel more personal, homely & recreational for child. |
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Women love to be scene stealers and show stoppers. In the audio-visual media Appreciative looks, awed expressions, whispered compliments all relate to women. Brands should showcase either being part of the stunner who is the centre of attraction (clothes, cosmetics, accessories et al) or being an avenue to get there (creams, soaps, shampoos, mudpacks, body/face washes, lotions etc, etc). Mens brands cater to less than 25% comparatively and are restricted to comfort zones and smart turnouts - therein lies the fundamental difference.
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Women has a lot of repressed egos. Study that and design marketing dialogs accordingly.
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The chief drivers of market are women. For women go shopping at the drop of a hat. A slight depression is enough to trigger women to go on a buying spree.Shopping is thus a mood lifting operation.
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No need of any creative advertisements or anything. Explain to her how the product will be of use to her. In straight terms. She will understand.
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Indian phychology is always to push the product to the consumer as quickly as possibly, when it comes to a women buyer, It is more of the sensitivity of seriousness towards convincing the ego's of the female gender. However, if there is a humor with lots of personal touch it works. At the same time the salesmen has to maintain his decoram. Charm them with correct communication. Marketing would be done well keeping the aspects in mind.
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Very Good Pick Namratha
If a woman is told that this product will save your half of the money spent on the old product, then woman will definitely think serious on the new product.
We advertise thru' Models but we don't think that half of the consumers, in fact more than half consumers are women indirectly.
Inspite of showing off new product,quality of new product,today's women have started thinking economically too , to save money for her family.So this idea is also to beconsidered
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