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Export & Import Merchandise

 
Started by : Vijay Sharma, Logistics Manager, Reliance retail   02 18 2009 08:25:13 +0000
Industry : Retail Chain/LogisticsFunctional Area : Business Models(Strategy & Execution)
Activity:  33 views;  last activity : 07 06 2010 20:18:09 +0000

Exhibition is one of the most effective marketing methods for any enterprise. At the same time and the same place, the most important producers and purchasers in some industry get together. It is difficult to find such a good opportunity in other occasions. Participating in an exhibition may bring comprehensive information about the market quickly. In this way, enterprises can show their products to the foreign customers and at the same time feel the trend of their industries. So how to go about participating in an Exhibition? Share your knowledge on this.

 
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1 2 3 4
1 China Show Guide
2 Proper Exhibition staff
3 Going to famous exhibitions
4 Getting information about exhibitions

China Show Guide

idea posted by Jonathan CEO/MD/Director, 5CGroup International Corporation

We help international companies attend shows in China by ordering booth, editing and printing catalogues, sending interpretors to work in the booth, etc.

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by Vineet Prakash, Sales/BD Manager, Tata Power  | 04 09 2009 07:28:04 +0000

I would say that first of all Enterprises should choose the exhibitions held by the famous enterprises because famous and powerful enterprises have great rallying point. The more famous the exhibition, the more people will be attracted. The possibility of transactions is no doubt great. Though the fee may be higher than some unknown exhibitions, the money paid on the famous exhibitions is cost-effective. In order to save money, enterprises may co-rent a booth with others.

Second, choose the proper participation time.

Every kind of product has its lifecycle that is to say the period of birth, grow, ripe, full and recession. Generally speaking, at the stage of products birth and growth, enterprises may get twice the result with half the effort, while at the mature and saturation stage, enterprises may get half the result with twice the effort. At the recession stage, they would work fruitlessly.

what do you say?

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Proper Exhibition staff

idea posted by Shailena Varma Logistics Manager, Target

There is no point in appointing people at the exhibition without the proper knowledge of the product, it will give a bad impression if the staff don't explain properly to the potential investors, and one might miss out on a good deal, So it is very important that the exhibition staff should know the products well. Workload decides the number of the exhibition staff. They should be trained in some aspects such as professional knowledge, and proper demonstration methods..

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Going to famous exhibitions

idea posted by Sudeep Tarafdar Senior Consultant, IBM

According to me to participate in an Exhibition, what is more important is going to some famous exhibitions, like enterprises should choose the exhibitions held by the famous enterprises because famous and powerful enterprises have great rallying point. The more famous the exhibition, the more people will be attracted. The possibility of transactions is no doubt great. Though the fee may be higher than some unknown exhibitions, the money paid on the famous exhibitions is cost-effective. And if one wants to save money they can co-rent a booth with others in the exhibition.

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Getting information about exhibitions

idea posted by Vijay Sharma Logistics Manager, Reliance retail

According to me to participate in any of the Exhibitions is to get the information of exhibitions like where and when it is happening, with this info one can prepare everything for it.  And for this the great medium is Internet which is the cheapest and the most affordable way to get the information, and then there is TV and Newspapers where you can find such information.

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