| Topic : Handling Customer Complaints |
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Activity:
77 views;
last activity : 07 06 2010 20:18:09 +0000
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Outsourcing PPC Management to experts unless we have one in-house.
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Implement Conversion tracking on all your campaigns.
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Do multi-variant landing page testing
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CRM Tool
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Having a PPC expert manage our campaign will save lot of money and can make the difference between success and failure of our search marketing efforts. If we don't have an expert managing your PPC campaigns, we should consider to outsource our PPC management to a reputable company such as The Hits Doctor. The money paid to an expert PPC consultant or company will pay for itself through the increased leads and sales generated. This will free our resources internally and allow us to focus on closing sales and building your business. |
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I agree with Both Sheetal and Ujval :)
I suppose its the right approach as we have mainly two advantages:
1. An expert & professional analysis.
2. Saving much precious time & other resources against which we can have many other more creative activities.
Thanks for the referral Sheetal.
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He who is not tracking conversions, he is wasting his marketing money. Simply by placing the scripts on confirmation pages, we can track conversions. Or else, we are wasting money. |
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One of the best ways to increase conversion rates is by doing landing page testing. We can find lots of tool in the internet which allows us to test multiple versions of copy, headline, images, forms and other page elements at the same time. This speeds the results of landing page tests and provides us with the best combination of elements that leads to the highest conversion rates. |
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Sheetal, I feel, nowadays, a consumer feels that he is not given due attention to his loyalty for purchasing or using a particular brand over the years. The CRM tool addresses this very brand loyalty management technique & keeps his/her interest in the brand alive. Other than discount offers/ new product offers what India coprorates do for a consumer? Nothing. Perhaps what is applicable to married partners, same applies to consumers also. No personlized greetings, no rewards, no extra transactional attention is given & that backfires on the brands in the long run. An era has gone in the past when only needs were fulfilled by the manufacturers through distributor channels & money was earned. The CRM ( Customer Relationship Management ) addressess this very concern of keeping alive the interest of consumer in your product/ brand/company alive. Feedbacks & opinions are welcomed on sdeshpande@varit.com. Regards
Suhaschandra |
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