How to reduce the cost of customer acquisition by the telecom companies?

There are two things here. Retaining the existing customers and at the same time focus on acquisitions

At the outset,improving the Quality Of Service would help in retaining the subscribers.If the service is good,then the subscriber will prefer to continue with the operator. When we say service, it is not only about the calls/SMS but also addressing the customer queries/concerns.The cost involved in convincing can be invested in improving the infrastructure.The logic is simple if I'm frustrated with your service,how would you expect me to take the service again.

Now the second half is customer acquisition. There are various channels to reduce this cost:

1.Referral programs(The above pool will recommend the service to their circle and get rewarded for each such referral in some way. It's not a big investment so,can be done)

2.Use the media effectively and develop an eco system to achieve the numbers.Identify the popular events like worldcup tourney etc.,where people are attached with media for most of the time. Introducing some offers during this period would help even better.It's worth investing here

3.Take the history as basis.See which sector is not focused first.See if there are any seasonal reasons.If yes,stop investing in that period. Don't do the same mistakes again.

There can be many others. But I'd like to conclude here

Some companies are willing to spend hundreds of dollars to acquire a customer, while others spend virtually nothing at all. Most of such companies use internet as a means for promotion and have been successful..

What else according to you can reduce customer acquisition cost..?

As per my view customer acquisition is a very important, and its a continuous process of making the product change according to the changing needs of the customers.We can increase customer retention rate by improving upon Qos.Also we have several options to change the plans according to the needs of customers.Go for first mover advantage and retain it by constantly changing it.

This is the best weapon if use smartly.

I think after providing best Services+Qos  above idea can be play a big role

People believe more in their closeby people experience rather than seeing advertisement or listening high wordings from Bollywood stardoms


If company gives kind of differnet surprise bonuses/promotional offers(For ex: loyalty bonus after every 3/6 months ) for their existing customers and don't do any kind of advertisment for these and let these customers share their experience to others, I think that will definitely have a deep impact