| Topic : How to Beat Recession in Automobile Sector? |
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Global Automotive Forum
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Activity:
110 views;
last activity : 07 06 2010 20:18:09 +0000
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Being competitive
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Cut your cost
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Good pro-tele skills
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MARUTI... No Worry For You
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USP - Car's efficiency and running cost
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Bribe the customers
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According to me there are two types of dealers who sell, one who is a average seller who was doing very well all these days and the second one who will thrive even in a recession like this...it's all about being competitive, When we talk about competition, every salesperson must realise that they are in competition with other salespeople in their town, city or area. Many salespeople have similar flaws, so when there are fewer customers around its time to shape up and cut out the weak areas. This is the simplest way to outsell your competition and sell cars in tougher economic conditions. |
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I do understand that there is cut throat competition of salespersons within a area or city.But reaching the customer rather than waiting for him would be more beneficiary.If recession is a tough situation,then there is also a price fall in fuel which is a boon.Any smart salesperson would utilize it.Discounts in terms of cash or interest rate would help more.Inter dealership competition with in the same manufacturer leads to only loosing numbers to competitive manufacture and nothing else.Process of work in a dealership is really bad and salesperson spends more of his time(especially first half of his/her day) in back office work, rather than planning how to sell cars.For developing cities the fleet of sales people should be a little bit qualified and trained to cope up with corporate sector(which earns the maximum business from salaried class sect).Top mangement is the most weak point of a dealership.Because these are the people who can make a difference but work the least.Above all its a country where vehicles are sold on discounts not on technicalities.
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Good Evening. I believe in the sayiing of a top Toyota executive..Defend Your Own Castle. During tough times, there are some things you can control and some things you cannot. I believe the way ahead is to have a relook on our own costs and see if more cost cutting is possible without diminishing the value of our product. And cost improvement is endless! |
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i agree with being competitive, but then very good telephone skills will ensure you convert more of your telephone and website enquiries into qualified appointments, which is more of a footfall. So Pro-Tele Skills will equip the sales team to do just that... |
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Well Ms. Deepti, you don't have to do any thing just release attractive ads, and the cars are sold automatically. There is a huge market and just see the sales figure in each and every segment. Try and push cars in commercial segment, getting me? think why Indica is seen more on the road specially in the morning and through out the night? Ok you don't have diesel varients but you always have LPG varients, convince the customers on the USP's of petrol versions compared to diesel advantages specially on maintenance cost, ride comfort. Spares of a petrol car are always cheaper than the diesel car. Hope you all will agree with me. Need more ideas? |
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It should be priced competitively & at the same time cars should give more mileage & less maintenance cost which should be the USP in this slowdown. Considering the car's efficiency and running cost, the more its demand will be from the markets into which it will be introduced, the more it will be bought. It is also assumed that with more km/l of fuel efficiency, lesser the fuel consumed by the car, more the number of cars will be purchased by the people.
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Well bribe them , her I mean to say : give them a discount coupon for free service or discount on service after free service....Give them complimentary hotel stays etc... Bribe and Sell Cars.. :) |
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