| Topic : M-Commerce: Perspective of Retailer / Brand Owners |
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Marketing & Branding
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Activity:
58 views;
last activity : 03 09 2011 07:13:37 +0000
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Youth interested in fun
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Youth eenjoys social networking, games and information
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Technology And What Is Different.
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youth interested in fun
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the most rash & volatile community it is ??
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I think youth are interested in things which is fun and useful which is like trailers, amusing virals,content (e.g. greetings) to pass on,games to enjoy. They enjoy news alerts during a sports tournament, a game to play when bored on a train, a trailer to watch while trying to decide what film to watch, all add context. So i think mobile channels can win concentrating on these lines. |
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ya it is right that youth want smthing interesting so it should be something new which youth will be attracted
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So far what mobile has providing best to the young population are music and games, but these things has not added value to either mobile companies or the marketers. But with 3G technology on it's way few things, which will be very hot property among youth are: 1) Social networking- Anyways they are addicted to it Facebook, Twitter or Orkut. High spead internet will give them opportunity to interact their friends on mobile also. 2) Games- Mobile games sale will have a new meaning as we will see lot of features in mobile, which will have game downoad facility. Mobile banking will prove a winner. 3) Information- What keeps todays youth ahead is the lots of information on web. They can get these information on mobile as well. As these things will keep them tied with their mobile, marketers will also find a new way to connect with youth via advertisement in the form of MMS, Mobile TV etc.
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Other than the other social nwing outlets, and advertising, a concept I have played around with, being Mobile Video Advertising. How does the idea sound like, instead of those boring text sms'es you recieve a ping and a video opens up, displayin the ad. Perhaps similar ideas fresh and different should work out! |
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Attracting and educating make youth more attentive by way of fun
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we can use them by observing politicians ways ::
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We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many... |
The latest figure say that 2011 has seen a downward trend in marketing via twitter and facebook. Social media is considerd as one of the best tools for marketing and its use has increased extensively in past couple of years. But now some... |
Nice observation and great insight sir. |