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Started by : Leena Pawar, Tech Architect, IT Infotech   11 26 2009 12:10:35 +0000
Industry : InternetFunctional Area : Business Models(Strategy & Execution)
Activity:  65 views;  last activity : 07 06 2010 20:18:09 +0000

News reports from all this week suggests that, it is stated that one of the biggest media conglomerates in the world is considering more ways to profit from the distribution of its articles online by opting out of Google News and moving into Microsoft’s Bing search engine.

News Corporation Chief  Rupert Murdoch has reportedly been in talks with Microsoft about a deal in which News Corp would remove its media content from Google’s search engine and include the content on Microsoft’s Bing search engine for a fee. And now many are following this route to generate money for the content that is there on their respective online sites.


http://all-sorts.biz/includes/content-is-the-key.png

While people still consume tremendous amounts of news online, media publishers have struggled to come up with new business models that would enable them to profit on the information superhighway.

So in this current scenario, How will content evolve with online business models? Share your thoughts on this.

 
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1 2 3 4
1 Search engines should pay for news(content)
2 Users will pay for content
3 Users upload CONTENT!
4 mutual understanding

Search engines should pay for news(content)

idea posted by Leena Pawar Tech Architect, IT Infotech

News search engines, such as Google News, mainly aggregate media content for a user to quickly access. And after this Rupert murdoch backlash against News aggregator sites, Google contends that its news search product benefits media organizations and consumers, but then Murdoch recently condemned that news aggregators and said journalism content should not be so freely available online, and should pay news sites for the content that they bring in.  So I guess search engines are just making profits than sites which really bring in quality content, so search engines should pay for content.

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Users will pay for content

idea posted by Radhakrishna Marar Business Analyst, Oracle

I think after search engines paying for content, as bing is going to do that, I think users will also be asked to pay upfront for the content that they wish to see online, and this is guess will create a bit furore among the users, but then internet will loose its charm if anything happens like these, all these business models should be at the organizational level and should not reach to the bottom users, as many would back out from participating in internet, and drastically the numbers will be reduced, so the other option for them is users paying for content, which I think is highly impossible that will happen in the future.

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by sanjay dey, Tax & accounting , Consultatnt  | 01 01 2010 17:01:30 +0000

may  be in the latter period a user will be asked to pay for the content, but it will also reduce traffic. in the beginning the news article should be kept free

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Users upload CONTENT!

idea posted by Makrand Bhave Marketing & MICE, WIZCRAFT International

Its an interesting question.

To make Content the key is necessary and extremely important. My idea here involves the users of these news sites to upload their content which will be an interesting blog microsite on the news site itself. This will add a huge traffic inflow as the uploader would want all his pals to traffic what he has uploaded to validate it. The WOM would be great and would have a huge snowball effect.

The payment getway comes into the picture for the upload! For nominal amounts the news channel may allow monitored content to be uploaded adn may even announce the best content of the day on the channel itself!! Its a very nascent thought, not really thought through completely. But I am sure a lot of people here would like to piece it and thread it ahead!!

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by sanjay dey, Tax & accounting , Consultatnt  | 01 01 2010 16:58:58 +0000

The idea is good. but it may bring in unwanted news for the related topic. the payment part in this process is also a shaddy area. my idea is to upload the news article to the related topic in the news site itself which will be edited by an independent editor. also to ensure the article writer gets its due there should be a mechanism in place.

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mutual understanding

idea posted by Manish Grover Account Manager , Impressico Business Solutions Pvt Ltd

Instead of investing on bing for the media content why should not the news corp and google share the cake with some understanding.Google should understand if news corp shifts to MS there will be LOSS but if it is able to retain News corp atleast a deal can be signed wherein they can share the profit so it is Google here to sacrifice first. We know MS they are going to be more professional.So the end user should not be the victim.

 

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