improve business in this situation

Concentrate on behavioral marketing where we can monitor customer behaviors while they are browsing your hotel links. Likely we can personalize the brand message to different demographics. Chennai (locals) residents might prefer your hotel for recreation and dance parties, Bangalore residents might be interested in restaurants and bar facilities, French tourists might be interested in the range of wines you offer. It could be anything but surely research helps a lot but with proper statistical tools.

Increase the Mobile mapping capabilities(GPRS friendly), mobile search engines, mobile advertising, local call support - 24/7 guidance, availability of contact information with local call assistance providers in different cities. Broadband facility at hotel, hotel website efficiency monitoring, photo gallery of visitors, City event calendars and hotel blogs are surely an add-ons. Increasing the researching avenues for hotel trainees would pump more creative ideas from young executives. Customers should be pampered and you know it better and now they would love to travel and party more..

It is great to see the decline of America with all the frauds, white crime and scandals for centuries. It helps to clean up the system and improve performance that may benefit the world in a long term. Most of all, it challenges the old fashion thinking and complacency....Who would have thought that the bankers, insurance, investment groups, brokers are part of the crooked financial system???

To improve hotel business, you will need to have several new approaches

1. Internal efficiency of your service delivery and development of soft skilled services

2. Creating unique products with WOW factor

3. Market differentiating factor, how good is your product, maintenance culture, service team, management competency for team efficiency, where can you grow?

4. Review your market segment? Are you drawing the right client into your hotel?

    Can you plan your marketing event 18months ahead? This will help the European traffic for tour and leisure, if you are targetting these market

It is quite usual to plan 1-2years ahead. Time to review and innovate

Hope this will help

MJ

i am expecting experts idea who got more experience than me

According to me, it is very important to have service relationships with hotel business travellers, customer defections have been linked to service encounter failure in service organizations. In a recent survey that was conducted it revealed that hotel guests perceived personalization, social bonding, reliability, and familiarization to be most influential in the relationship formation process in that order of significance. Based on these findings, the hotel management could develop proactive relationship-building strategies to build customer loyalty and thus can improve hotel business

tapping local tourists by offering more affordable rates to encourage repeat business, thus establish sustainability

According to me The SEO technique which is search engine optimisation where your hotel website should be the top most searched or atleast in the top pages, with the proper use of keywords, as everything is internet driven thesedays, people will look through internet for hotels and accomodations if your hotel website is in the top then people will search more and if there is more traffic to your website then it will lead to sales, so this is one such technique where one can improve the hotel business....hope this helps..