| Topic : Advertising is the key |
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Activity:
112 views;
last activity : 11 12 2011 03:36:18 +0000
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Show off and feel good
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Gives the feel of having made it.
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Because brand shows status of the person
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Self Confidence
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scoial confidence upgrades the brand only
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It is quality first that is called brand
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High Propensity to Consume
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Iceberg
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Iceberg
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Indians are not at all brand conscious,
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Social Confidence Index
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Because brand shows status of the person
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Status and Brand Ambassador
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Brand adds confidence
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Show off rather than Value for Money
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sense of pleasure and status
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INDIAN ARE IMAGE CONSCIOUS
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We this in us, as human nature. We want to show off and this makes us feel good. People love to say that they are wearing Prada even if we end up with sore feet.. |
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Yes I agree with you Ms. Purvi Ghosh,
People wants to distinguish by way of action, habit, living etc. This is one aspect that we need to understand.
Yes Puravi the Indian mind set is like this. Should we say this is because of long slavery or neo rich people.
I do not think it is show off in every case. Will you guys buy a brand new car for Rs 50,000 from an unknown company in North Korea with rumours that the company produces inferior cars?. So, brand has to be evaluated on a case to case basis - trying to generalize the customer behavior is foolish....
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We are a fast developing economy with a upper midlle class that is increasingly growing at a rate few countries can boast of. Many of the Indians have reached the financial stage where they can afford to use branded gadgets, clothing, accessories which they had silently aspired for but never dreamt of attaining it. This explains the sudden surge in the demand for major brands especially in the fashion sector.
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Yes! I for once agree entirely with you on this on Shamenaji. It is representative of the sudden convergence of a middle class that today has more money to spare than their earlier generation. Also tastes and priorities too have changed in the spending. The increasing disintegration of joint-families to single family units, where the earned amount need not be spread across others also is a minor factor.
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every person want to acceptance from society the want to praise by the people and brand name is the tag of a person's staus. that why Indians are conscious about the brand
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every person want to acceptance from society the want to praise by the people and brand name is the tag of a person's status. that why Indians are conscious about the brand?
Is that what you want in real life?
Is status so important in life? and what society you are talking about? Society of false belief and pride ?
Answer me please :)
I am not 100% agree with you Namrata.Brand may consider as a acceptance of the society in some aspect but brand means quality,faith,acceptance etc etc.because our society is now become most corrupted and maximum people in this time trying to make money by easy way. So there is a value of brand
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To sit in the corporate world and among high profile people one need to prepare himself or herself and to match with others one has to follow the same as others do....its nothing but such brands gives you one kind of self confidence and reduce inferiority feeling among high class people.
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people without money also try to copy for brand.Hence its disposable income that matters.social confidence index gives a value for the brand only and not the living of life for ordinary people
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More clarification
Social Confidence Index shows reduction in citizens fearing unemployment(rich and poor both) also.
It's not associated with a particular section.If people without money are trying to copy "Brand",it
means they want to show their capabilities,personal ego,self esteem nothing else....
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Indian r brand conscious because they can identify the difference b/w quality products. When a company sets up a brand its top most prio is quality then price.
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If one has sufficient money at his disposal, one tries to match up his style with others, barring necessities! I've seen this trend in noveau riche, who have no knowledge about brand, suddenly becoming brand-conscious!
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The rising prices are affecting daily wage earners,salaried person.These together comprises 90% of population.The branded cloths or outfits are purchased by less than 10% 0f rich people or newly rich.
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The rising prices are affecting daily wage earners,salaried person.These together comprises 90% of population.The branded cloths or outfits are purchased by less than 10% 0f rich people or newly rich.
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I would not like to comment on this as I feel we are very much stereotyped and plagiarizing the issue of Brand Goods.I do not care whether people are conscious enough on their spendings for these extravaganzas which the West has ushered us with. We should be concentrating more on securing our self-sufficiency in the field of food-grains as we all know we cannot survive without food and as we can see the next Bubble explosion is round the corner. And for those who are more conscious about their looks and personality rather than securing live-stock will face tremendous hardship in days to come. Branded merchandise and footwear and other irrelevant luxury items would not be able to fill the stomach. for example, during the depression, if a person offers me a lakh for a kilo of rice, I am not going to sell it as paper money is of no value and yes if he/she offers me gold or silver, I will give a second thought.
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Indian Mindset oscillates between"Have" & "Haven't".Here,"Brand Consciousness" is an attempt to increase "Social Confidence Index(SCI)"... * Social Confidence Index is associated with citizen's ability to cover basic needs |
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U r right naharkul sir, brand means, faith , quality, acceptance and so many things, but now a days moreover the persons are centralized on showing there status... specially students they want everything hitech mobiles laptops and many more to showing their status only otherwise they don't have use of those things.
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Status and Brand Ambassador promoting the product is the reason..
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A branded stuff always gives confidence to the person. It would also give a secured feeling. When the price of Non-branded item is low, obviously the customer will have a fear in his inner mind that the item would get ruined anytime anywhere. Another advantage of branded item is that it lasts for a long time. For example, u would buy a Non-Branded Jeans for 500 INR. But for the Branded Jeans with same design,it may cost 1000 or 1500 INR. The difference is that the branded one would last for 2 or 3 years even if used roughly. Non-branded would become crap in maximum 1 year. So overall cost is balanced that way. These would be the reasons why Brand is given so much of importance in India. Also we see the advertisements of branded items daily, so definitely there would be a tendency in people to possess an item that comes in advertisement regularly.
Regards,
Anna Geoge
Web Analyst
Nichepro Technologies Pvt Ltd
http://www.nichesuite.com
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Indians are much more interested to show off rather than look for value for their money. Many feel higher price or more advertisement automatically means better quality product and it is for this reason alone that brands keep getting created and getting lost, rather fast. |
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Buying branded gives them a sense of pleasure and status. Price consciousness has become a secondary thing. People prefer to buy the best and long lasting quality goods. The study by Nielsen "The global luxury brand study" reveals nearly 35% of Indians prefer buying luxury brands which is the third highest. The brands have taken a lot of effort to establish and bring a good will which has created strong foundation to stay in Indian market. People are no more hesitant to buy the branded goods.
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I am putting this discussions in other way.To maintain our status and to show of our superiority we are taking help of Brand instead of updating our knowledge and physique ?
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