Internet Advertising - What went wrong?

According to classical thinking, advertising is concerned with both information and motivation. It imparts information to potential consumers, users, suppliers, investors, the community, or other stakeholders. It motivates consumers to consume, investors to invest, voters to vote, and so on. Yet, modern economic signal theory allocates to advertising an entirely different role. Internet users - a "captive audience" - not only became inured to the messages - both explicit and implicit - but found the technology irritating. Many react with hostility to pop-up ads, for instance. They simply tune off or install ad-filtering software. All major Web browsers allow their users to avoid pop-up ads altogether. But banner ads and embedded ads are an integral part of the Web page and cannot be avoided easily. Thus desensitized, users rebel.