IT thinks out-of-box to beat slump

I think this should be given more importance as reports also suggests that in many of the companies innovation team strength has gone up from 10 to 50 and the employee use has jumped to 75% from about 63-64 % last year. In recent months people are starting to develop new solutions which have helped reduce software testing time by up to 40% nearly. Companies that constantly innovate, looking for those niche growth areas are likely to ride the tough time more easily in the future.

Quality of the work deliverd can add up lot of spice to the offering's I am not saying that we don't do it now but the correction that have come up now have changed the market in lot of ways... so stating a CMMi tag may just not be enough co's may have to showcase the history of good deliveries.

There’s been a lot of interest recently in the social aspects of Web 2.0 experiences because of their tendency to alter the communities that use them. Interestingly, the major computing firms now have dedicated Social Computing research groups including both Microsoft and IBM. And it’s an increasingly hot topic in management circles as the implications and issues are surfacing more and more these days. The Forrester report says, new social structure is emerging in which technology puts power in communities and not in institutions any more.

It appears that the two-way Web is increasingly moving the power out of the hands of trusted institutions and into the hands of everyday users on the social platform, who decide for themselves what products they should buy, whose information they should consume, and what kind of marketing they want.