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| Topic : Consumer Electronic 1 on 1 |
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Posted in Community :
Media Acquisition and Mergers
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Activity:
13 views;
last activity : 07 06 2010 20:18:09 +0000
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Promotion of product
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Open doors
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Product
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Ideas in:
"Japanese Electronics/ Apple"
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Its the way they handle their PR. When a Japanese CEO promotes its products the energy and zeal is as such that nobody even recognizes as to what a great product and when the same as sotware engineer promotes its product the high energy which it has makes people go mad about the product.
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by
Ashish Bhartia, Relationship Manager, Acumen Business Consultancy Pvt.Ltd.
| 06 29 2009 20:11:15 +0000
japan a trade mark of quality house of 6 sigma.definetly japan have better quality product at par in comparison to apple but d promotion is weak apple has done its promotion very well despite of fact that apple doesnot manufacture i pod its an assembling company only but it positioned himself in the market as leader in innovation in music so japan should repostioned dem.its only dose of promotion wat japan needs.
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When Stringer CEO of Sony tried to gain people's attention at the same time Apple was able to drive work force of high energy into it. That doubled its power to capture markets.
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No supporting Arguments for this idea
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Japanese can do well only when the product is outstanding. Like when Apple was going out in market with clout of downloads it was the time when Sony launched its playstation. This made Sony above Apple only for a short time. I think its not only the prouct but the value whcih a consumer perceives is more important.
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