Learning from small retailers !!!!

The kirana store guy knows you, your family and your tastes...surprisingly so does the luxury brand seller !! Everybody loves to buy from someone they have known for a long while and someone they can trust .

Its this attitude & thus motivation from within to expand ones business & stay in competition keeping them thriving. Of course attitude, in a matter, comes from a set of skills & personal involvement. Personal touch with customers, personal involvement with day to day affairs & quick decisions making add value to a store.

There can be professionals for a particular store from that particular place  (to have advantages of local understandings)  associated with similar manner with a particular store in chain formats, as a trade partner or like that, with sharing of profits & responsibilities justified to both resulting in a win win situation.    

Innovations in terms of promotions, small events, visual merchandising exercises and add to it that "You are my number 1 customer" spirit should be able to sustain and retain a lot of your customers! Every penny spent by your customer needs to be spent on him for him to understand that he is recognised by the establishment and hence is also being rewarded! Gratification always works! :))