Length of the brand name

It doesnt matter whether a brand name is long or short but fact is that is should be uniqe and pronouncable.

There is no point in having fancy sounding brand names that lend an aura of exoticsm but one that conveys what the product stands for.

Recently Toyota launched an MUV internationally called "Sequioa"(hope i got the spelling right) to compete with the GMC's of the world. But sales so far has proved a damp squib. Maybe it has something to do with the brand name. I am referring to the Pan Arab market where such a name is even more difficult to pronounce and understand.

A brand name is jot just about lending an adjective or pronoun to a product. It is all about giving a name that will sound right keeping in mind local sensibilities and at the same time should be easily adaptable for various branding elements like colours, pronounciation etc.

Brand names today need to be catchy. Anything that is not too long will do. I guess, it wouldn't be correct to limit brand names to one or two alphabets. Ideally a brand has to have a recall value and as long we can create a good recall value with a TOM effect, it will pay the dividends. This recall does not isolate itself only to brand names, other aspects also will have a role to play, whether it is a Pnemonic or a good mix of fonts & colours.

What's there in the name? Who knew what 'Nirma' means? Was there anything in 'Hello'? What 'Divya' has to do with men's under garments? Why people ate away 'Haldiram'? 'Ruchi' means choice but its an edible product. 'Cherry' is edible name but applied on shoes. 'Indica & Indicom are TATA's product.

It's not the name which is choose n by the consumer, but the reliability in the  product is the main option that sets the trend and confidence among buyers. The confidence among the viewers, thus buyers, can be created through effective placement of the product in people's mindset. The ultimate is known as creation or job of an ad-agency and copy writer, thereof. 'Jo Dikhata Hai woh Bikata Hai'

The brand name should be catch the attention if with any lenght. but it is good if small.

a brand is identified and remembered by customer by its name. The more easy the brand name to remember the more th consumer will tend to include it in his/her list of choices.

A brand name should be :

1: Easy to Pronounce

2: Easy to remember

3: Logical / or reflect the companies views and ideas /

4: between 3 to 12 letters at max.[yes u'll find exceptions]

Although these specifications help but a brand is not made by its name but the quality of product and services the company under the brand name provides.

Brand name will automatically come out in a better way when the consumer starts using the name.

Length is not the barrier.