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Activity:
122 views;
last activity : 07 06 2010 20:18:09 +0000
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Create a Value Proposition
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some points for the long term client retention and there can't be any single idea and the issue is always vague and inclusive
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Ask the Clients for a feedback and input...
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Focusing on gaining Knowledge
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Focus should be the 'Value for Money' factor
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Market share rather than clientwise profitability
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Follow through on commitments
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Put the Customer first
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Move a step ahead of the client
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Long term client retention can be achieved through various methods. Some of these will be continuous quality of delivery, bottom line impact, ongoing transformations, etc, but one of the most vital aspects of client retention stems from early stages of the development of the relationship between the incumbent and the client. Creating value proposition for the client involves a thorough analysis of the clients key value drivers - these can be things such as reduced working capital, reduced operating costs, reduced time to market, reduced risks etc. Once the clients value drivers have been identified and the extent to which these will be perceived favourably by the market, the incumbent must then develop a sound business case that revolves around the customers value drivers. A solution built around this will only generate client delight as it is aligned with their business objectives.
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some points for the long term client retention and there can't be any single idea and the issue is always vague and inclusive
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My ideas are these: 1. Don't get too exposed to the client unless you feel that the exposure is useful. 2. Render qulity service. 3. Give an impression to the client that he is special and treat well accordingly. 4. Maintain communication even if there is a long gap in getting business interactions. 5. Address the grivance immediately if any. Even if the client has no justification in saying something as a grivance, let him feel that his grievance is seriously taken note of and tell him thanks for the feedback. 6. Get the feedback from all the clients in such intervals and after thorough analysis bring the needful changes. |
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At some intervals within the working relationship, by asking clients how they feel about working with us and also asking them if they have suggestions for how the working relationship or outcomes can be improved. Asking for their ideas will show that we care about their opinions and value their contributions. This will surely help us to retain our clients...
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If we want our Clients to stay for a longer period we should focus more on gaining new knowledge, new skills, and new experiences, then we will be able to offer more to our clients. The more we can have to offer, the more they will benefit. The more they benefit, the longer they will stay. So we should make our professional growth and learning a priority.
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If we talk about IT, clients can only be retained when you focus on the quality of delivery.Communication with the client is the key when you retain them. One should use it to ones best advantage. I would not recommend the BD guys to misadventure. If you suggest them things which is not within vendor company's core competency, you would like to loose him. Competitors are way to many. Clients need the job to finish in time, perfected with least communication about the features in demand. Give them value for money. Quality job is the key. |
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Work with total profitability in focus, rather than deal-wise or clientwise profitability. The deal with one client or segment may not appear to be totally profitable, but the client should be retained, if the losses are offset by profit from other segments. This gives the client a winning proposition, and helps in long-term retention. If you start bouncing clients by calculating profitability on particular deals, they have all left you in sometime, and the same value and goodwill is not replaced by new clients. The focus should shift to capturing market share rather than a narrow focus on profitability at the cost of losing clients.
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If you promise to send information or to follow up, you should be sure to do this. Many professionals promise to send information, but then never do . By doing what you say you will do can gain loyalty and trust of the clients.
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In all the decisions for the customer put the customer think from his point of view and drive things good from his point this will surely define a long term relationship with customer
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If we move a step ahead of the client and give him new ideas, he is always ready to implement them. Rather he comes up to us and ask us to R&D on something and then implement it, we should give him suggestions |
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Do you think smiley faces are appropiate on emails to clients? ;) |
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Quality has word of mouth publicity vs Marketing is somewhat necessary for awareness |
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202 referals
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Anuj what I think is mobile phones with two sims cards will not affect cell phone industry in a negative manner, we can see more number of people buying 2 sim phone. And also the telecom industry will benefit as user base will increase. |
There are many companies which take their gadgets back after their life is over though there are less companies which offer this facility in India but still there are some. And each and everything hs to start from somewhere or the other. |
If you make some small investments on promotional campaigns, this will fetch you great returns. Advertise about your products using electronic, print or online mediums. |