| Topic : Sales Promotion |
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Construction Planning & Management |
Business & Strategy |
Startup World |
4 more ...
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Activity:
45 views;
last activity : 01 13 2011 11:39:03 +0000
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Marketing and Promotion of newly Launched Service industry - designs and Management Consultancy
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Develop credo
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Internal and External Analysis- (SWOT Analysis)
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Limited Client -Specific Focus!
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Marketing and Promotion of newly Launched Service industry - designs and Management Consultancy
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Marketing a Service industry is more challenging than marketing a product. More innovative and new marketing strategies are required at all stages to really promote your organisation |
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Thanks Natteraja for referral. The marketing of services any day is more challenging than marketing a product.
Yes really it will be tough period for minimum 2/3 years since these type of industry needs to get proof themselves as a good service provider. They have to knock every doors to get business as a leading design & consultancy firm. Today's leading consultancy firms are yesterday's beginners. In case a well known & popular person from a reputed firm starts his new business, it may be up to some extent it would be easy for him because of his vast & rich experience and close contacts with the clients.
New ideas are essential for marketing of new design & engineering consultancy.
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Service sector reflects statement of a organization,people managing it and the aura of out reach.These together must create "credo" so that services are lapped up.
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Internal:SW-Strength/Weakness - Strengths- It is more about need identification and fulfillment. The need comes from the customer. Yours strengths can also be to fulfill a current need in a better/profitable way. It all depends on the capability of an organisation.
Weakness: Most important thing and a bit difficult to identify, these are the tasks or services which organization must not provide. Either they are fully competent or it is not profitable.
External: OT-Opportunities/Threats: Opportunities: To find a perfect match between the organization's capabilities and customer's needs.
Threats: How easy is it for the competition to match your strengths or overtake them?
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MOHANISH LOHAR .....TOP 4 TAKE HOME IDEAS: 1.Your client is your GOLDMINE...Dont rely on readily available database!If your competitor is using the same database as yours,chances are..... you will be lost within 1000 days! 2.FOCUS on ATLEAST ONE NEW SERVICE your competitor is lacking..(SPECIALISTS are most sought regardless of competition in the market place) 3.In terms of DESIGNS AND ENGINEERING Consultancy...BUY SOME OF YOUR COMPETITORS service to get a feel of your Competitors Strategy........ 4.Focus on "100": Be selective on choosing your clients!100 are ideal for specific focus and increased revenues! Best Wishes............ |
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"Services" are more difficult to market as compared to "A Product". |