Marketing: Why too Many are Failing the Practical??

The reason marketing is so hard to execute is because of all the practical barriers that spring up when an organisation attempts to listen to customers and then change the way it does business as a result. It costs money.  It takes time. The sales force won't grant us access to the customers. We are afraid to find out bad news. We don't know who our customers are, so we can't listen to them. Customers might want something we don't provide.

Customers don't want to talk to us and don't seem to know what they want even when they do.  And this is the true challenge of marketing: breaking down the practical barriers that emerge to prevent us from fulfilling our most important remit. Our focus is the customer and our first job is removing any impediments that prevent us from maintaining that focus.

marketing principles are unique.

it never change at anywhere and in any sitution but the only difference is

"how  are you implementing these principles"

some time failiure reasons can....

*) improper performance

*) qualified coustomer

*) Improper objection handleing step

*) pre-approach is required to customer

other reasons are also responsible for failure....

but it is very important to care about it..

that how are you implementing.... marketing princple

it can either sucess or fail your marketing task....

 in marketing the truth is synonimus with accoutability.

To be productive,the desire must be matched by persistent determination and passion.

Meena Good Topic ! First of all i want to say that we have so many good marketer in our company, They already proved themselves in the form of growth of company and country.

Maketing demands more than our bookish knowledge or higher education. It(education) can help a marketer to make their plans according to internal and external conditions of company as well as their products. But in practical there is huge gap between plans and facts studied by us. Marketing depends on country & economy. So it is not easy to do work in developing economy. Because conditions are changing on daily basis which creates a problem for marketer to plan. Quick but right decision require at right time. Co ordination with all departments also necessary in competitive market. In short, if any marketer fail to do so then he can't sucessful.

MBA in India is considered a ticket to making more money and quickly by most entrants. MBA are considered know all and expected to perform all by several small and medium companies. What needs to be understood is any qualification provides an initialization to a structure, the material and other a resources as also time to construct and mature is not replaceable or unnecessary in any structure. 

Gaining process and business knowledge of domain is extremely important without which any degree or qualification is useless. Thus if changing domains to hop for better salary becomes the norm the in-depth subject understanding becomes difficult to attain. Product buildup, its basis and process knowledge are all crucial components to success in marketing.

Thanks for refer, Meena 

GROUND REALITY IS THE FOREMOST THING AND IF ONE FAILS TO UNDERSTAND, IF HE / SHE IS ACADEMICALLY WELL ACCOMPLISHED U CANNOT TURN THE STONE.

GOOD EXAMPLE  LIFE OF NIRMA DHURUBHAI AMBANI

Too many parameters involved in Marketing such as, Customers demand, products model/application, finance(customer/company), Out-side competition, quality etc. When you look at the few, marketing factors is affected by:-

• A decrease in Customer demand, obviously.
• Very quick change in product models, makes purchaser pissed off
• Inconsistent application in models.
• Financial conditions are changing with respect to customer & company.
• Newer product pose tight competition to marketers.
• Quality assurance may not be consistent with the products.

Controlling of these variables are beyond the scope of the marketers. May be, these variable makes them to fare badly in business.

the old school saying tells that the world outside the academic barriers is way different, but the basic fabric is the same- to be a good player one need to implement the learning in new ways. the problem is that before v implement the learning v actually require to un-learn the rules.. n only then can new ideas pour in. 

Marketing fails before the tricks have to be modified. innovation is required and understanding the psyche is essential. everyone is unique .... how can u give an extra mile to all!! let the ball roll.. but wait its a up-hill ride.

Some times back i had floated the very basic concept  on"MARKETING. IF  ONE GOES BY THE TERM MARKETING IT STARTS WITH CONSUMER AND ENDS WITH CONSUMERS. THE CHALLENGE THAT WE ARE FACING TODAY IS THAT BUYING A QUALITY PRODUCT AT THE RIGHT PRICE IS ALWAYS A DIFFICULT PREPOSITION. THANKS TO MISLEADING ADVERTISEMENT WHICH LEADS TO INDIGNANT BUYING PATTERN WILL QUESTION THE VERY SURVIVAL OF THE FIRM. a FIRM MAY ADOPT MARKETING JARGON SUCH AS WORD OF MOUTH ,BRANDING, PACKAGING  SCHEMES AND SO ON AND SO FORTH . UNLESS A FIRM UNDERSTANDS THE GROUND REALITY THE VERY SURVIVAL WILL B A BIG QUESTION MARK

Too much emphasis on bookish knowledge leads to such a situation. Students especially from the premier schools are taught to go by rote so much that they fail to see practical situations and their problems. An ear to the ground approach is always necesarry even though you might have an MBA degree.

whether qulified as  an MBA or not,the real understanding of marketing  lies at the market itself. If I am passionate about my prduct's growth i have to spend lot many hours at the market. Yes, once u are qulified your analytical ability has an advantage over the non qulified.

Industry needs qualified candidates from academia, and academia needs industry exposure. This gap effects the knowledge level of MBAs from colleges. Industries should open up to impart knowledge which inturn will be benefitted. Its like "reap what you sow". By the time an MBA gets used to business aceneriuos would have been changed. Its only a wastage of time. You need industry ready candidates who are productive from day1, then train the target students well. so this gap has to be filled , i bet things will be different 

I am a student. Learning what Marketing is. When I read books, they talk about lot of stuff. they talk about how to market, what customer wants. How to know what customer wants. How to conduct a market survey, Branding Positioning etc,. After this study, I may do an internship which acts as a bridge between the books and the reality. But Books can never replace reality is what I believe after having seen at least a little of what there is. If books, lecturers and the B school can make me the best businessman, then how come people like DhiruBhai Ambani who did not have a degree in Management when he started his small business was successful. 

So, it is clearly not just a business school or even the best B school that can make me the best business man or even a better one... What one needs to understand is that Books are just Books and that practicality with time sense is what is needed to be a successful Businessman or a successful Manager.

There is an old simple saying:

I hear I forget.

I see I remember.

I do I understand.

It is critical to be able to implement what one learns & the ways to do that depend on the circumstance the idea is being implemented in - ground reality, business idea, market potential in the launch market, financial stability at time of implementation & the ability to see through the initial gestation as well as times of turmoil etc.

The list is long & can further be added onto, by those who have been through the rigmarole - underlining the fact that practical experience must supplement book knowledge.

Internship gives you an idea of what one is about to step into, but can never actually provide the experience to make the right decision.

Every situation is different, even for implementation of the same idea & timing is critical/ will decide probability of success over failure - again, only an experienced professional can tell you that. 

One learns at every step & must always be open to learning from those around - senior & junior alike.Every idea in a book is explained best by a practical experience, further reinstating the argument! 

Except for really poor countries, in other places marketing is no longer same. In fact you dont need a marketer to push your stuff.

Throw your marketing degrees in bin. Customers are now more aware of what they are dealing with. A marketer is a menace trying to disinform the customer. The days for a marketer are counted...............