Maruti fights falling market share - How can it do it??

Right now I'll suggest that Maruti company should focus more on R&D. It should go for some good technology & develop new cars that will be eco-friendly & cheap also. They should try to compete with the best technologies available in the market.

Thus, without innovation the company will be not be the peoples car any more....

In the cutting age technology and innovation,you can retain market share by adding more features,like central locking system,music system,GPS connection to the user so that it can alert and track for possible theft.The consumers will not mind paying additional cost if features entertain and provide safety against theft.

Hach back is compromise really.

Dashing Sedans with Maruty reliability in affordable price is something they should now look at to regain market with a blast.

MARUTHI`S GROWTH CAME WHEN THERE WAS VERY LITTLE COMPETITION.ONLY AMBASSADOR AND FIAT IT IS NOT THE CASE TODAY.THE CONSUMER HAS VERY WIDE CHOICE IN MODEL,PRICE RANGE,DIESEL/PETROL CONSUMPTION.SEATING CAPACITY AND WHAT NOT.FROM NOW ON THE MARKET SHARE WILL ONLY HAVE A NEGATIVE GROWTH.

Whatever marketing strategy goes into impact  a positive effect on sale, nevertheless, it's product needs to

(1).come out with matching features of other global products

(2).affordable competative price. Not necessarily, cheap but a preferable price comparing to other's choice .

(3).infuse a very effective service orientation. Many a times, customers goes discruntled with Maruthi service- need to change its attitude towards its service networks.If it gear up this effectively, I feel, a better come- up can be done.

(4).device ways and means to easy purchase through various bankers- mean very easiest to get the loan etc.

(5).Maruthi can conduct a survey, exclusively, with customers on the performance & subsequently, can be used to improve performance indicators.A way to improve marketing.

(6).ensure product range that are user-friendly like maruthi 800 / Omni. This encourages budget- people to buy .i.e. a potential purchaser.

The global Auto major's are providing superior products at an affordable cost and hence this change in trend. More ever, this shouldn't be a surprise to Maruti because until now, I don't think that their intense competition from the global giants in the small car segment, where Maruti's expertise is, and these numbers certify that only.

More ever global auto giants are going on an aggressive marketing styles, coupled with their incentives in add-on services for their products are able to make a mark in Indian customers mind who is ultimately getting benefited.

With recession still not completely over and these giants are still scouting for new markets for their products and are just aligning their products to the Indian customer needs, so Maruti should have expected this and I think mitigation to this would be a part of their overall statergy.

Leave alone the fact that fossil fuels are running out, the pace at which the exhaust fumes produced from these fuels is heating up the ecosystem it is likely we wont be able to finish up all the fossil fuels before we all go underwater. To this extent (in their bid to protest and warn us about the impending danger) Mauritius recently had an underwater meeting complete with government officials and the like.

We'd notice most of the prominent makers are going after alternate fuel technology. Honda released its first Hydrogen fuel cell powered car, GM is developing an all electric vehicle, Mahindra acquired the Reva Electric Car Company which showed us just how serious they are about alternate fuel cells. Lets face it, its a race. A race to find the most viable alternate fuel technology and a race to do it efficiently. To cut long story short, naturally the company that can showcase the next step in automotive fuel technology will be in a position to capitalize on this add value to their shares. As far as design and innovation is concerned check out the "Murray T.25 City Car." This has been designed by the same guy who created one of the most iconic Supercars of all time - The McLaren F1.

Creatting value for money through strategic planning,innovation,after sales services hence creating product differentiation both in terms of sales & services.

Constant R & D leads to innovation & hence more variants , variables in terms of products thus creating better, different products  in terms of quality,performance which communsurate pricing/cost.

if u r a maruti user and u have also used car from some other brand u can easily find the diff betn the quallity and the service of maruti n other brand. maruti bein the older brand in india it has more reach than others.

its also innovative and there r many new models that r lined up may in this diwali to role out in the markets. they r also experimentin with their product as well as indian market a lot to be on the top.

there are many players who have joined the small car segment which has been maruti's arena over couple of decades. anyways the market is also growin like nothin before thus the sales should be high. the new entrants in the market are like skoda fabia, VW polo, chevy beats n spark n u va, hyundai's i 10 n 20 etc. which are sharin the market wit maruti's zen, alto, wagon r, swift, a star, rits etc. if we look closely, marui has more number product n varients (small car segment) than any other comapny in india.

if maruti could develop markets in africa n asia n also latin america ... this will boost thier sales like anythin n these are the contries where in people can nt afford to have costly vehiicels...  

Maruti should vigourously expand portfolio of cars for the upper segment of customers keeping the lower and medium end of the customers also satisfied. Try and retain the existing customers and at the same time tap new customers. Yes the service network needs to be restructured to suit the customer satisfaction. It should be first priority to satisfy existing customer. Show case this as your USP. The service network should be made more professional. Conduct market surveys to get the real feel of the market. It is not that they are not doing it but the only thing is try and do it in a more professional way.

with Volkswagen buyin a chuck of maruti it now holds technological  sharin of maruti small car and maruti has for their saloon and D segment cars. as the work has already begun on the same suzuki will again b able to cope up with the market. even now with the plans of launchin alto, wagonr etc in company fitted CNG kits will even improve the effects. suzuki shud even expand to diesel more than ever even in small cars. as it being very popular and economical.

The best way to beat competition is to plug the gaps with newer models at prices that are very attractive. The car market has sadly become somewhat like the mobile market where the brand with newer models in a vast price range not only survives but also scores over the competition garnering crucial market share in the process.

Maruti's Losing out it's share to other competitors is mainly due to the arrogant attitude and unfriendly customer approach were the main reasons why many have moved out of Maruti.

If only Maruti changes its attitude and gets closer to customer's it can regain it's market share.

If Maruti takes one step towards all its first owners of Maruti and value the loyal customer relationship, things can change as most of old owners are very passionate about Maruti.

Yes, you are right Meena, Maruti should go for innovation & adapt new technologies or else it will not survive. Besides that it should also have a strong & effective marketing strategy that will not let the customers to shift to cars of other companies.

So, without a proper plan & strong marketing effort the company will not be able to revive its lost market share.