| Topic : How to make a brand go viral? |
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Posted in Community :
Mobile Marketing
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Activity:
41 views;
last activity : 07 06 2010 20:18:09 +0000
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Anyone can offer songs, ringtones or images. It's the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
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by
Shyamal Maity, Sales/BD Manager, AT&T
| 11 03 2008 13:34:47 +0000
Subhankar also it has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
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In business objectives one of two drives successful mobile experiences, incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication, Because we haven't yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice
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