| Topic : The Best Of Marketing..... |
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Activity:
110 views;
last activity : 02 23 2011 09:14:31 +0000
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Keep it simple
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diifferentiate yourself
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Show the customers fullfillment of their needs.
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Effective Advertisement
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Create a focal point
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RAPPORT
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Understand your strengths
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Being Innovative
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QUALITY , COST , CONSISTENCY AND PROPER APPROCH.
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Make the Consumers Your Prosumers
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Retail all things are important
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Make Product As per Standup Theory.
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Arrangement should attract attention
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show he is the best knowledged person
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Show he is the best knowledge person
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Personalize
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Smile, smile, smile
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Effective Ad Campaign
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Deliver
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Regional Connect
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Don't try to do too much. The goal is to attract attention to the product. On a slat wall, often simple rows are the best way to show the merchandise. Too often I have seen displays where every row or shelf has a different arrangement. |
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The thing which is most important in attracting the more customer is Differentiation. If a owner enters into a business with a mind set of "ME TOO" then it's very difficult to sustain its business. Because they will have to follow the trend which other competitors are doing and which party has the capability to face the neck cut competition that will survive. As in the case of Relaince Retail- there might be many stores which could not be adding on in the company's profit, but they are surviving. while in the case of subhiksha retail and many other retail chains they could not survive till long because of the loss bearing power (it's just one of the factor). So every business should have a reason to tell the customers " Why Me". Till long you have that advantage you willl lead in your business and custoers will keep adding on in your data base.
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The way of attracting customer varies depending on the nature of the product and nature of its purpose and end users. If the product is highly particular purpose fulfilling, then mere advertisement can't give sustainability to the product unless consistent quality standard is above questioned. On contary, if the product is to serve regular day to day need then apart from quality standard, product differention is of prime importance.
Subiksha was doing ok in their early days but they expanded without proper study or putting into place any good and proven system and procedures. Also, their HR policy was pathetic.
Yes. "Differentiate or Die".
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Customers are attracted not by the products, but majorly to fullfill their needs.
The attraction lies when the consumer feels the the requiremnt or desire is fullfilled and shall be satisfactory with the product. |
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I agree with you Jyoti on the subject.
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With the help of effective Advertisement program we will attract more and more customer by spreading the good & positive part of product or company....... |
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An overwhelming display or a boring one can both have the same problem - a lack of focal point. Think about the following: |
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To my opinion place the product at a focal point ie some where middile so customer will look at the product and the second time he/she ll purchase
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Build a rapport with the customers and increase their confidence level in you.By being closer to them the bondage strengthens and one can have a very very long and beneficial association with the customers by giving right products. |
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ya its true main thing in retail is to make a good bonding with customer,if customer is satisfy thn all displays ,promotions,products can reach a business to heights.Good displays and latest products also lure all customers.How can a retail store or its staff can change a window shopping customer into a paying customer.
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Ask yourself these questions:
The answers to these questions are your competitive advantages. They are what make you stand out from your competition. They may be related to price, location, professional skills, attitude, responsiveness or your own personality. People buy from you because you do something for them no one else does. Understand this and you've taken the first step to better marketing. |
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QUALITY PRODUCT SHOULD BE PROVIDED. IT MUST BE COST EFFECTIVE ALSO. CONSISTANCY IN QUALITY MUST BE THERE. PROPER APPROCH TO CLIENT THROUGH PUBLICITY. THOSE THINGS MAY LIFT YOUR BUSINESS BUT AT A SLIGHTLY SLOWER BUT CONTINUOUS GROWTH. |
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One should make every attempt to make your consumers as your prosumers.
If the product is being readied -- One should run the scratches of the creatives through the potential consumer, and note if anyone would like to purchase the product and at what price. When the product is ready, try to sell the product to the consumers (hopefully at least some were genuinely interested)-- maybe pull them in with a discount below their resistance point. Get these customers to help you sell to other interested people.
If your product is already ready, and you have to get more customers -- then use below-the-line activities to interact with customers and let the excitement of your innovative events amplify the effect of your marketing. |
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Everything is important in retail to attract customers.Jo dikhta ha wo bikta ha.
From merchandize to customer communication every thing plays a important role.
Things should be easy to reach and display shud be simple with attractive labels.Ambience should be also according to area,for eg.if ambience is too hi fi thn customer feel this outlet is out of range and normal customer will avoid to enter the shop,but if it is good enough then all normal persons will do shopping.
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Stand-up performances are usually short, where the comedian recites a fast-paced succession of Product in stories |
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People are in the habit of window shopping before making a decision for purchase of a commodity/product. So arrange your product in such a way that it attracts attention. |
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always show the customer is the brilliant than you, if show like this u can easily make him fool :)
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Paranivelan i agree with u...customer is always the boss...don't try to come over him...whether he is buying a pin or Airplane. I always believe each and every single person has a idea and we can polish it in the way we want to use.
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Personalization of our product or process should be the key differentiator to attract customers! How does one think of doing depends on the psyche of the business man.
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Simple to say that a fully satisfied customer needs no attractions. Trick is how to make one fully satisfied. An art to be emulated and practiced. University can help to some extent. But the fire within will teach more than.
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Effective Ad Campaign In A Big Way Is The Only Fast And Accurate Method To Attract More Customers. Of Course, The Product / Service Should Stand Competitive In Terms Of Price, Quality, Looks & General Appeal. |
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Create a perception that you Deliver what you state and you state only what you can Deliver. Though this is only a perception, the distance between what is real and perception created cannot be too wide. |
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Though all the ideas provided above work to attract customer but at the same time we can see one more factor that matters is regional connect. If the product or the way it has been presented or the presenter has the regional touch, it sells like hot cake. Example is National Hand loom in Rajasthan which has guys speaking Rajasthani , a low cost local manpower which boosts sale. |
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Many brands become stagnant and then they die. What to do if you want to give it a new start ? Relaunching a brand can be difficult so what should be the first few steps in doing so ? Same can be applicable to other brands too which are not dead... |
You can try team building exercises, some workshops and leadership programs which will help your team to perform better. |
Indians are yet to explore a lot in internet world. While we get everything we want from stores near our homes but shopping from home is a different experience. I have seen that finding a product online in india is a bit difficult and it take... |

